March
6 (Reuters) – Amazon.com Inc will close all of its U.S. pop-up stores
and focus instead on opening more book stores, a company spokesperson
said on Wednesday.
The company’s shares closed down 1.4 percent at $1,668.95.
The news underscores how the online retailer is still working out its brick-and-mortar strategy.
Pop-up
stores for years helped Amazon showcase novel products like its
voice-controlled Echo speakers, but the company is now able to market
those products and more at its larger chain of Whole Foods stores,
acquired in 2017, and cashierless Amazon Go stores, which opened to the
public last year.
The
online retail giant will also open more “4-star stores” – stores that
sell items rated 4-stars or higher by Amazon customers, the spokesperson
added.
“After
much review, we came to the decision to discontinue our pop-up kiosk
program, and are instead expanding Amazon Books and Amazon 4-star, where
we provide a more comprehensive customer experience and broader
selection.”
Shares of bookseller Barnes & Noble Inc closed down 8.9 percent at $5.84.
(Reporting by Uday Sampath in Bengaluru; Editing by Maju Samuel)
TOULOUSE,
France (Reuters) – Loved by passengers, feared by accountants, the
world’s largest airliner has run out of runway after Airbus decided to
close A380 production after 12 years in service due to weak sales.
The
decision to halt production of the A380 superjumbo is the final act in
one of Europe’s greatest industrial adventures and reflects a dearth of
orders by airline bosses unwilling to back Airbus’s vision of huge jets
to combat airport congestion.
Air
traffic is growing at a near-record pace but this has mainly generated
demand for twin-engined jets nimble enough to fly directly to where
people want to travel, rather than bulky four-engined jets forcing
passengers to change at hub airports.
And
while loyal supporters like top customer Emirates say the popular
544-seat jet makes money when full, each unsold seat potentially burns a
hole in airline finances because of the fuel needed to keep the huge
double-decker structure aloft.
“It’s
an aircraft that frightens airline CFOs; the risk of failing to sell so
many seats is just too high,” said a senior aerospace industry source
familiar with the program.
Once
hailed as the industrial counterpart to Europe’s single currency, the
demise of a globally recognized European symbol coincides with growing
political strains between Britain, France, Germany and Spain where the
plane is built.
That’s
in stark contrast to the display of European unity and optimism when
the engineering behemoth was unveiled in front of European leaders under
a spectacular light show in 2005.
British
Prime Minister Tony Blair called the A380 a “symbol of economic
strength” while Spanish premier Jose Luis Rodriguez Zapatero called the
rollout “the realization of a dream”.
Passengers
marveled at the European giant with room for 70 cars on its wings,
looking rather like the hump-backed Boeing 747 but with the top section
stretching all the way to the back.
Airlines had initially rushed to place orders, expecting it to lower operating costs and boost profits as the industry crawled out of a slowdown in tourism since September 2001.
Airbus boasted it would sell 700-750 A380s, which nowadays cost $446 million at list prices, and render the 747 obsolete.
In
fact, A380 orders barely crossed the 300 threshold and the 747 has
outlived its rival, after reaching the age of 50 this week.
FALL FROM GRACE
The seeds of the A380’s fall from grace were already present behind the scenes of the 2005 launch party, insiders say.
Despite
public talk of unity, the huge task was about to expose fractures in
Franco-German co-operation that sparked an industrial meltdown. When the
delayed jet finally reached the market in 2007, the global financial
crisis was starting to bite. Scale and opulence were no longer wanted.
Sales slowed.
At
the same time, engine makers who had promised Airbus a decade of
unbeatable efficiencies with their new superjumbo engines were
fine-tuning even more efficient designs for the next generation of
dual-engined planes, competing with the A380.
Finally,
a restless Airbus board started demanding a return and stronger prices
just when the plane desperately needed an aggressive relaunch and fresh
investment, insiders said.
“It was a triple whammy,” said a person close to the debate.
As demand see-sawed, so did the plane’s marketing: starting with luxuries including showers, then vaunting its green credentials with the messianic slogan ‘Saving The Planet One A380 at a Time” before joining the race to squeeze in more people and cut costs.
Yet
despite its own deep industrial problems, Boeing was winning the
argument with its newest jet, the 787 Dreamliner. It was designed to
bypass hubs served by the A380 and open routes between secondary cities:
a strategy known as “point to point”.
Airbus fought back, arguing that travel between megacities would nonetheless dominate air transport.
But
economic growth would splinter in ways Airbus did not predict.
Intermediary cities are growing almost twice as fast as megacities,
according to a 2018 paper posted by the Organisation for Economic
Co-Operation and Development.https://bit.ly/2P28F3h
That’s a boon for twinjets like the Boeing 787 and 777 or Airbus’s own A350, which has outsold the A380 three to one.
Airbus
Chief Executive Tom Enders, who was rarely seen as an enthusiastic
backer of the A380, toyed with ending the project about two years ago
but was persuaded to give it a last chance.
But with Emirates unable to hammer out an engine deal needed to confirm its most recent A380 order, time had finally run out.
“Airbus
tends to think of it as a flagship; Enders looks at it and sees a lack
of orders,” said a person close to the German-born CEO, who steps down
in April.
Some insiders worry that Airbus will lose a valuable symbol of pride and commercial audacity when production ends in 2021.
Now,
airline bosses are seeking assurances that Airbus will support the A380
with spare parts for years to come. Many invested in the A380 as their
flagship while airports also spent heavily on new facilities.
Some customers like Air France and Lufthansa may not shed too many tears, analysts say.
They
too invested in the A380 but may also be relieved to see a potent
weapon removed from Gulf rivals like Emirates, whom they accuse of
flooding the market.
Emirates insists it plays fairly and has called the A380 a “passenger magnet,” misunderstood and badly marketed by rivals.
Its
chairman said on Thursday he was disappointed in the A380’s demise, but
added “we accept that this is the reality of the situation”.