The Ritz-Carlton Yacht Collection unveiled its summer 2025 itineraries across its fleet, Evrima, Ilma, and Luminara, marking an exciting moment as the company opens bookings for the inaugural season of its third superyacht. The Ritz-Carlton Yacht Collection debuted in October 2022 with the launch of Evrima, the first time a luxury hospitality brand expanded into the cruising category. With all three superyachts now open for reservations, the brand extension continues to build on its success signifying continued growth and offering more opportunities for luxury travelers to enjoy unforgettable getaways at sea.
The Inaugural Season of Luminara
Inspiring curiosities and celebrations, Luminara, derived from Latin origin and meaning “light,” will measure 794 feet (242 meters) and accommodate up to 452 guests. In addition to 226 spacious suites, each boasting a private ocean-view terrace, a higher percentage of upper-suite categories, and superior guest amenities, the onboard experience will feature world-class dining, a wine vault, The Ritz-Carlton Spa®, and an expanded marina providing direct access to the sea. Among its range of upper-suite categories will be a new expansive accommodation, The Residential Suite, promising a collection of offerings that caters to a variety of preferences.
Luminara will embody contemporary craftsmanship and refined interior finishes envisioned by AD Associates, a renowned London-based architectural and design firm, with creative direction by Chapi Chapo Design, an internationally acclaimed Toronto-based luxury design firm, and celebrated lighting designer DPA. The yacht’s sleek and graceful exterior design, expertly envisioned by Helsinki-based design studio Aivan, draws inspiration from the elegant aesthetics of private yacht design. Inspired by light and luminescence, Luminara‘s design emphasizes elegance and sophistication. Its layout, featuring explorative passages and favoring circular silhouettes over geometric edges, creates a seamless design, forming a sense of limitless space in each area. A serene color palette of soft brown oak, Calcutta marble, leather accents, and touches of rich red, navy, and green will provide an elegant oasis at sea.
Click the link below to see the entire press release!
FORT WORTH, Texas — American Airlines will provide a once-in-a-lifetime opportunity to add a loved one’s name to one of its planes in honor of those who are cancer survivors, current cancer fighters and those who lost their battle with cancer. Anyone who makes a donation of $25 or more to Stand Up To Cancer (SU2C) during the month of July can add the name of a person they stand up for to an American Airlines Airbus A321. The plane, which will begin flying this fall, will be wrapped with a special SU2C design that includes names submitted.
The campaign launches July 1 with a digital and television ad featuring Stand Up To Cancer Ambassador and superstar Tim McGraw alongside six American team members from across the U.S. Tim as well as each team member in this new campaign has been personally affected by cancer, either as a survivor or a co-survivor caring for a loved one fighting the disease.
“Every family in America has a cancer story, my own family included. Too many of us have lost our parents, children, spouses and friends to this terrible disease,” McGraw said. “I’ve been so touched by the stories of the American Airlines team members I’ve met over the past month and I’m honored to lend my voice to this campaign to help create a world where all cancer patients can become long-term survivors and have more time with the people they love.”
As part of the company’s multi-year, multi-million dollar collaboration with SU2C, 100% of donations received will go to support Stand Up To Cancer’s collaborative cancer research programs.
“Our national collaboration with Stand Up To Cancer was driven by their proven approach to cancer research and our corporate purpose to care for people on life’s journeys. In a few short years, we’ve seen donations contribute to scientific breakthroughs and more access to meaningful clinical trials,” said Elise Eberwein, Executive Vice President of People and Communications at American. “Today, we ask anyone who has been impacted by cancer join us in our shared goal to make every cancer patient a long-term survivor.”
American team members in Los Angeles and Nashville participated in the campaign, which includes pilots, flight attendants, mechanics, Customer Service agents and Fleet Service team members.
To honor its own team members, the first names added to the plane will be those of American team members who self-identified as cancer survivors or are currently battling cancer.
“We are so honored to team up with American Airlines in this empowering campaign, which offers anyone who’s been affected by cancer the chance to join our mission, publicly honor a loved one and stand up to cancer,” said Rusty Robertson, a co-founder of Stand Up To Cancer. “American Airlines continues to be a tremendous supporter of SU2C, and the critical dollars raised by this incredible campaign expands our mission to accelerate the pace of cutting-edge research and innovative cancer treatments to save lives now.”
To make a donation to SU2C and add a name to this special plane, visit aa.com/standup between July 1–31, 2019. Donors can visit aa.com/standup again in late September to see the location of their submitted names on the plane before it begins flying in September. Terms and conditions apply.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a division of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. Under the direction of our Scientific Advisory Committee, led by Nobel Laureate Phillip A. Sharp, Ph.D., SU2C operates rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and ensure collaboration across research programs.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren, and Kathleen Lobb. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Sung Poblete, PhD, RN, has served as SU2C’s president and CEO since 2011.
For more information on Stand Up To Cancer, please visit StandUpToCancer.org.
About Tim McGraw
His unparalleled career includes 43 number one radio singles, 16 number one albums and countless industry awards and accolades. His unique chart achievements include having three singles in the Top 20 of the radio charts on multiple occasions, as well as having two singles spend over 10 weeks at number one. His last solo project spawned one of the biggest hit singles of all-time, “Humble and Kind,” whose message continues to impact fans around the world including a Spanish version sung by McGraw. He has routinely been cited as one of the biggest touring artists in the history of country music.
