Last year, more than 1.5 million visitors traveled from Japan to Hawaii. That makes Japan the biggest source of international tourists to Hawaii, nearly equaling all other international markets combined.

For more than seven years, Hawaiian Holdings (NASDAQ: HA) and Japan Airlines have been fierce competitors in this massive travel market. However, they recently decided to team up. On Sunday, the two carriers began code-sharing — selling flights on each other’s aircraft — for dozens of routes.

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 Hawaiian Airlines code-share with Japan Airlines