JetBlue Airways emblazoned its logo on to the iconic Pepsi-Cola sign that sits along the East River in Queens.
And it doesn’t fly with many New Yorkers.
The move is part-advertisement and part-celebratory.
JetBlue (NASDAQ: JBLU), which is based in Queens, switched from Coca-Cola Co. to PepsiCo Inc. for its drink service.
With PepsiCo (NASDAQ: PEP), JetBlue applied for a permit for the temporary installation back in July. It was approved by the Landmarks Preservation Commission on Aug. 14, according to the New York Post.
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