Icelandair Group (Iceland: ICEAIR) returns to Pennsylvania with today’s announcement of our newest American gateway of Pittsburgh International Airport (PIT). Flights now on sale starting at $499 round-trip!
This new service opens the Appalachia region of the American Midwest to new options for traveling to Iceland and beyond. Seasonal service begins May 16, 2024 and runs through October 27, 2024 utilizing our newest aircraft, the Boeing (NYSE: BA) 737 MAX-8. Flights will operate four times weekly, on Sundays, Tuesdays, Thursdays and Fridays.
To celebrate today’s exciting announcement, sale fares to Iceland starting at $499 round-trip, including all taxes and fees, are available to book now through Wednesday, November 8!
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including expected delivery dates. Such statements are based on current expectations and projections about our future results, prospects and opportunities and are not guarantees of future performance. Such statements will not be updated unless required by law. Actual results and performance may differ materially from those expressed or forecasted in forward-looking statements due to a number of factors, including those discussed in our filings with the Securities and Exchange Commission.
Toulouse, France, 06 July 2023 – Icelandair, the main Icelandic airline based in Keflavik, has placed a firm order for 13 Airbus A321XLR. The order makes Icelandair a new Airbus customer. The airline is also planning to lease four A321LR’s.
With its extra long range, the A321XLR will allow Icelandair to seize new market opportunities. The aircraft will also enable the airline to reduce its operating costs, support its sustainability targets and at the same time offer its passengers the best in cabin comfort.
The A321XLR is the next evolutionary step forward from the A320neo responding to market needs for even more range and payload, and creating more value for the airlines. It will deliver an unprecedented Xtra Long Range of up to 4,700nm – 15% more range than the A321LR and with 30% lower fuel burn per seat compared with previous generation competitor aircraft, as well as reduced NOx emissions and noise. For passengers, the A321XLR’s new Airspace cabin will provide the best travel experience, while offering seats in all classes with the same high-comfort as on a long-haul wide-body, with the low costs of a single-aisle aircraft. By the end of May 2023, the A320neo Family had accumulated more than 8,750 orders from 136 customers worldwide.
In early September 2021, adventurer and photographer Chris Burkard traveled to Iceland to cycle an adapted version of the Westfjords Way, an incredible new touring route through some of Iceland’s most remote parts. Chris and his friends cycled over 1000km (650 miles) through winding fjords and remote villages in the super-scenic northwest corner of the country.
Sky Lagoon, Iceland’s newest geothermal bathing hotspot, opened in Reykjavik last week. If you know Iceland, you know that soaking in warm water is a favorite national pastime. Sky Lagoon is one of the new breed of designer pools catering to locals and visitors looking for sweet soaking opportunities in Instagram-worthy landscapes.
The opening weekend for Sky Lagoon was a big, buzz-worthy success, with media coverage and plenty of gorgeous photos flooding social media. The sun shone brightly and in an incredible stroke of good fortune, Sky Lagoon’s huge, 75-meter (246ft) infinity-edge pool and the large windows of the designer sauna enjoy a view across the ocean to the Icelandic president’s residence, and in the distance, an erupting volcano on the peninsula. The view – of smoke plumes, and a red glow when the conditions are favorable – is one the architects could have only dreamed about in the planning stages of the complex. A front-row seat for rosy sunsets completes the appeal, and we can imagine winter soaks under northern lights adding an extra wow factor.
Singapore Airlines (SIA) has completed sale-and-leaseback transactions for 11 aircraft, comprising seven Airbus A350-900’s and four Boeing 787-10’s, raising approximately S$2.0 billion in total.
The transactions were arranged by four different parties, as follows:
Lease Arranger
Aircraft
Aergo Capital Limited
1 Airbus A350-900 1 Boeing 787-10
Altavair
4 Airbus A350-900’s
EastMerchant / Crianza Aviation
1 Airbus A350-900 2 Boeing 787-10’s
Muzinich and Co. Limited
1 Airbus A350-900 1 Boeing 787-10
Total
11
SIA has successfully raised approximately S$15.4 billion in fresh liquidity since 1 April 2020, including these sale-and-leaseback transactions. The amount also includes S$8.8 billion from SIA’s successful rights issue, S$2.1 billion from secured financing, S$2.0 billion via the issuance of convertible bonds and notes, as well as more than S$500 million through new committed lines of credit and a short-term unsecured loan.
SIA continues to have access to more than S$2.1 billion in committed credit lines, along with the option to raise up to S$6.2 billion in additional mandatory convertible bonds before the Annual General Meeting in July 2021.
During this period of high uncertainty, as the airline industry continues to navigate the unprecedented challenges caused by the Covid-19 pandemic, the SIA Group will continue to explore additional means to raise liquidity as necessary.
Mr. Goh Choon Phong, Singapore Airlines Chief Executive Officer, said: “The additional liquidity from these sale-and-leaseback transactions reinforces our ability to navigate the impact of the Covid-19 pandemic from a position of strength. We will continue to respond nimbly to the evolving marketing conditions, and be ready to capture all possible growth opportunities as we recover from this crisis.”
Sky Lagoon, Iceland’s newest geothermal bathing hotspot, opened in Reykjavík last week. If you know Iceland, you know that soaking in warm water is a favorite national pastime. Sky Lagoon is one of the new breed of designer pools catering to locals and visitors looking for sweet soaking opportunities in Instagram-worthy landscapes.
The opening weekend for Sky Lagoon was a big, buzz-worthy success, with media coverage and plenty of gorgeous photos flooding social media. The sun shone brightly and in an incredible stroke of good fortune, Sky Lagoon’s huge, 75-meter (246ft) infinity-edge pool and the large windows of the designer sauna enjoy a view across the ocean to the Icelandic president’s residence at Bessastaðir, and in the distance, the erupting volcano on the Reykjanes peninsula. The view – of smoke plumes, and a red glow when the conditions are favorable – is one the architects could have only dreamed about in the planning stages of the complex. A front-row seat for rosy sunsets completes the appeal, and we can imagine winter soaks under northern lights adding an extra wow factor.
Visiting Sky Lagoon
Sky Lagoon is just a few kilometres from downtown Reykjavík, at Kársnes harbor in Kópavogur. Note that it’s not a place for people with young kids, as admission to the lagoon starts at 12 years of age.
Visitors have a choice of 2 packages, with the main difference being in the changing facilities. The more expensive Sky Pass includes private changing rooms with use of Sky Lagoon’s premium hair- and skincare amenities. Both entry passes – the cheaper Pure Pass, and the Sky Pass – include lagoon admission and access to the 7-step ‘Ritual’, which takes place inside a turfhouse inspired by an age-old Icelandic building tradition. There’s an in-water bar serving drinks, plus a stylish cafe and snack bar in the complex building.
Throughout the stylishly rustic complex, visitors can see design elements that draw inspiration from Icelandic nature and heritage, from the turfhouse to turf walls and plunge pool.
The Ritual
Sky Lagoon presents The Ritual as a ‘rejuvenating journey that awakens your senses and leaves your skin healthy and glowing’. It combines warm and cold waters, warm steam, dry heat and fresh air.
Step 1: Slow down in the warm waters of the lagoon.
Step 2: Take a cold plunge in a pool inspired by Snorralaug in West Iceland, thought to have been in use since the 12th century.
Step 3: Sweat and swoon over the view from the sauna.
Step 4: Cool down under a cold mist.
Step 5: Use the body scrub (provided) to awaken your skin.
Step 6: Sit and inhale in the steam room.
Step 7: Rinse off the scrub in the shower and return to the lagoon.
Geothermal bliss
If you like the sound of Sky Lagoon, Iceland has a lot more treats that are right up your alley. There’s a growing number of geothermal spas springing up around the country, creating an incidental itinerary for road-trippers looking to end each day with a scenic soak.
Aside from Sky Lagoon, one of the newest to hit the scene is Vök Baths (pictured below) in East Iceland, where the highlight is 2 floating pools set in lake waters.
All year round, these complexes draw bathers to their warm waters. In the wise words of one local, “Iceland’s sunshine doesn’t come from the sky, it comes from the water.”
Last week, an Icelandair (Iceland: ICEAIR.IC) Boeing 767 (TF-ISN), landed at Troll airfield (QAT) at the Troll research station operated by the Norwegian Polar Institute in Dronning Maud Land, Antarctica. The flight was operated by Loftleiðir (Icelandair’s charter-flight subsidiary) to offload provisions for the research station’s staff who will remain at Troll this winter, and to pick up scientists returning to Norway after their summer service. Some of the scientists had been at Troll for 16 months and were happy to be heading home.
The flight
The journey involved a lot of planning due to the unique conditions, and involved 6 pilots, 13 crew and 1 flight engineer.
From Keflavík airport in Iceland, the plane flew nonstop to Cape Town, South Africa, where it paused for a rest and refueling stop. Some of the team stayed in Cape Town and the remainder flew 4,332km south to Troll in 5 hours and 43 minutes.
After a 2-hour layover at Troll, the aircraft returned with the Norwegian passengers to Cape Town, picked up the fresh crew, and continued on to Oslo, then home to Iceland.
According to flight commander August Hakansson, landing conditions at Troll were far better than forecast. And the worst weather of the entire trip was upon the return to Keflavík!
The flight route was so unusual that it attracted worldwide attention from aviation fans and media, including over 30,000 followers on Flightradar. And although it might seem crazy, this isn’t Icelandair’s first time in the Deep South – back in 2015, Icelandair became the first commercial airline to land a plane on a blue-ice runway in Antarctica.
Continued growth gives members more rewarding opportunities to experience luxurious destinations around the globe
Hyatt and Small Luxury Hotels of the World™ (SLH) today announced the ongoing expansion of their existing loyalty alliance, celebrating a milestone of over 300 participating SLH hotels around the world for World of Hyatt members to earn and redeem points and enjoy on-property benefits. Since launching in November 2018, this alliance has grown by 500 percent with the number of participating SLH properties in the World of Hyatt program for members to enjoy, and will continue to expand throughout 2020.
“Since launching this alliance, many members have shared their positive experiences when staying at participating SLH properties around the globe and enjoying valuable World of Hyatt loyalty benefits,” said Amy Weinberg, senior vice president, World of Hyatt. “This strategic alliance has grown at rapid pace and is a direct reflection of our commitment to caring for our members in more ways and places beyond our hotels. We remain focused on delivering unique experiences and exclusive benefits for members in order to enhance how they live and travel, and are thrilled that this alliance helps us meet our members in more locations globally.”
World of Hyatt members now have access to more than 300 of SLH’s luxury boutique hotels that offer new locations across growth markets for Hyatt, including:
Le Refuge de la Traye, a mountain retreat in the French Alps with newly renovated eco-luxury chalets set between lake and mountain in Les 3 Vallées ski region
Arima Hotel, a boutique hideaway in the Basque region of San Sebastián, Spain with leading authority in eco-friendly lodging that offers majestic views of the Miramón forest
Vista Palazzo Lago di Como, a 19th century Venetian-style Palazzo offering 18 palatial rooms and suites, known for its glamour and panoramic views of world-famous Lake Como
Ksar Char-Bagh in Morocco, a stunning Moorish palace in a Marrakech palm grove oozing opulence and tranquility with its Persian-style gardens and plunge pools
French CoCo, an all-suite Caribbean escape set on the beautiful island of Tartane, Martinique
The Reef by CuisinArt, a luxury beach resort in Anguilla nestled on the southerly shores of Merrywing Bay overlooking the beautiful coastline
“Our purpose at SLH is to perfectly match the world’s independent travelers with the most individual, intimate and intense hotel and travel experiences around the world,” said Jean-François Ferret, Chief Executive Officer, Small Luxury Hotels of the World™. “This strategic alliance has allowed us to significantly expand our brand awareness by sharing our distinct properties with more than 16 million World of Hyatt members. Our independently-owned hotels participating in this program have seen immediate results and the benefits of sharing their vision with World of Hyatt members.”
Since launching, the World of Hyatt and SLH alliance has added 27 new countries where World of Hyatt members can earn and redeem points, including places like Sweden, Laos, Turks & Caicos, Portugal, Kenya, Iceland, Belize, New Zealand, Belgium, Anguilla and many more. Additionally, hotels that are part of this exclusive relationship have seen a significant uptick in bookings, including Enso Ango Fuya II, The Sukhothai Shanghai, Hotel Eclat Taipei, Claris Hotel & Spa, and Hotel Éclat Beijing. World of Hyatt members of all tiers can take advantage of the following loyalty benefits when booking a participating SLH hotel through a Hyatt channel:
Earning and Redemption
World of Hyatt members earn five Base Points per $1 USD spent on eligible room revenue
World of Hyatt members will receive their standard tier Bonus Points on eligible room revenue spend (10 percent Discoverist, 20 percent Explorist, 30 percent Globalist)
Qualifying nights at SLH hotels will count toward earning World of Hyatt elite-tier status
World of Hyatt members can redeem points to use for free night awards on SLH hotel reservations; each SLH property has been categorized into Hyatt’s existing hotel award chart.
All World of Hyatt Credit Cardmembers will earn an additional four Bonus Points, for a total of nine World of Hyatt points, per $1 spent at participating SLH properties. Hyatt Credit Cardmembers will earn an additional three Bonus Points (U.S. only).
Member Benefits
Participating SLH properties will provide the following on-property benefits to all World of Hyatt members who book through Hyatt, regardless of status:
Complimentary Wi-Fi
Daily complimentary continental breakfast for two guests
Room upgrade (one category at check-in if available)
Early check-in (noon, based upon availability at check-in)
Late check-out (2:00pm, based upon availability at check-in)
SLH 3K Stay Promotion
To further celebrate the continued expansion of this relationship, World of Hyatt members can earn 3,000 Bonus Points for every eligible paid stay at participating SLH properties. To participate, travelers must:
Be a World of Hyatt member (enroll here – membership is complimentary)
Register for the promotion from December 10, 2019 through January 31, 2020 by visiting the promotion landing page on hyatt.com or through the Hyatt Global Contact Center in order to earn Bonus Points
Complete an eligible paid stay at any participating SLH hotel between December 10, 2019 and March 2, 2020.
For more information about World of Hyatt and SLH, please visit hyatt.com/SLH.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Planned Openings from Tokyo to Mexico City and Reykjavik to Melbourne, Marriott International Continues to Create Enriching Experiences Through Its Portfolio of Distinct Luxury Brands
BETHESDA, Md., Dec. 4, 2019 /PRNewswire/ — Marriott International, Inc. (NASDAQ: MAR) today announced it is projecting to open more than 30 luxury properties in 2020 as the company focuses on creating the future of high-end travel through its portfolio of distinct luxury brands. With the world-renowned hospitality hallmarks of The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION, JW Marriott and Bvlgari, Marriott International uses the global perspective gained from its boundless network of more than 420 landmark hotels and resorts in nearly 65 countries and territories to provide an unmatched variety of luxury experiences. From the world’s most established destinations to the ultimate undiscovered gems, Marriott International has more than 185 luxury properties in its signed development pipeline that could add more than 15 new countries and territories to the company’s luxury portfolio, from Iceland to Montenegro and the Philippines.
Matild Palace, a Luxury Collection Hotel, Budapest
“Celebrating the distinct nature and individuality of our luxury brands, Marriott International offers a diverse variety of nuanced brand experiences that speak to the needs of the modern luxury traveler,” said Tina Edmundson, Global Brand Officer and Luxury Portfolio Leader, Marriott International. “Across our luxury brands portfolio, we will continue to incubate innovation and apply fresh thinking, both at the brand level and across our individual hotels, as we seek to be future forward, push boundaries, and continue to raise the bar by creating new, unexpected, and enriching guest experiences.”
“Our plan to open more than 30 luxury properties in 2020 – an average of about three exciting new hotels per month – speaks to the remarkable momentum that brands such as St. Regis, The Ritz-Carlton and EDITION have with affluent travelers, our Marriott Bonvoy members and hotel developers around the world,” said Tony Capuano, EVP and Global Chief Development Officer, Marriott International. “Each year, our luxury portfolio continues to grow in both quality and quantity in strategic destinations around the world.”
Transformative Travel Gives Rise to The Purposeful Luxurian In looking at the future of luxury hospitality, Marriott International collaborated with a team of trend forecasters at The Future Laboratory to better understand the attitudinal shifts that are creating a new genre of travelers. Edmundson continued: “The concept of transformative travel – travel motivated and defined by a shift in perspective, self-reflection and development – has become more pronounced and it has given rise to The Purposeful Luxurian, a new breed of traveler that is more progressive, proactive, and looking to affect positive change. This new global explorer views travel as a way to improve physical and mental wellbeing, as well as a means to do good.” With its scale and breadth of distribution, Marriott International is on the frontlines of the evolving global luxury economy, elevating its approach and inviting globally minded travelers to look at the world through a new lens. “We are defining the future of luxury travel by creating the real, rare and personal experiences this new Purposeful Luxurian craves,” said Edmundson.
The Ritz-Carlton Elevates Luxury Through Legendary Service Known for leaving indelible marks and creating memories that last a lifetime, The Ritz-Carlton continues to set the standard for luxury. The iconic luxury brand recently celebrated the opening of its 100th property with the debut of The Ritz-Carlton, Perth and expanded the Ritz-Carlton Reserve portfolio to four exceptional properties with the opening of Zadún, a Ritz-Carlton Reserve in Los Cabos, Mexico. In the coming year, the brand is expected to bring its legendary service to Morocco for the first time, with the planned opening of The Ritz-Carlton Rabat, Dar es Salam in the country’s dynamic capital. The Ritz-Carlton, Nikko is slated to expand the brand’s footprint in Japan, while a highly anticipated property in Mexico City is expected to give guests a unique way to experience the Mexican capital. Overlooking Camelback Mountain in Scottsdale, Arizona, The Ritz-Carlton, Paradise Valley is slated to grow the brand’s resort portfolio, while the brand also anticipates an opening in Nanjing, China, expects to see the completion of a major renovation of The Ritz-Carlton, South Beach, and continues to work towards the inaugural voyage of The Ritz-Carlton Yacht Collection expected in June 2020.
St. Regis Debuts the Newest Best Addresses in Extraordinary Destinations Offering modern glamour and sophisticated design, the St. Regis brand recently grew its footprint in Europe with the opening of The St. Regis Venice, boasting a magnificent outdoor garden and one of the most coveted locations along the city’s famed Grand Canal. Currently offering 45 hotels in more than 20 countries and territories, the brand in the year ahead expects to introduce St. Regis to Cairo, a destination that has long allured travelers with its enthralling history, and which is quickly reclaiming its place as a global hotspot. Additionally, St. Regis expects to expand its resort portfolio with the anticipated opening of The St. Regis Kanai Resort in Riviera Maya, Mexico. The St. Regis Dubai, The Palm is also slated to open in 2020, bringing highly bespoke service and beloved signature rituals to the most populous city in the United Arab Emirates.
Lux Rebel W Hotels Turns Traditional Luxury on its Head This year, W Hotels brought its boundary-breaking approach, bold design and innovative programming to destinations including Dubai,Abu Dhabi, Muscat, Ibiza and Aspen, the brand’s first alpine destination in the United States. Multi-million-dollar renovations by owners are underway or completed at more than half the brand’s properties in North America, including W Washington D. C. and W San Francisco. In addition, the company recently announced plans to transform W New York – Union Square into a cutting-edge W Hotels showcase, advancing a larger strategy to redefine and reinvigorate the W portfolio in North America. Also underway is the exciting addition of W Nashville to the brand’s growing portfolio. The brand continues to trailblaze its way around the globe with 2020 expected openings in Philadelphia, Toronto, Chengdu, and Melbourne. Offering the insider track wherever the iconic W sign lands, the brand is also slated to debut in Italy with the planned openings of W Milan and W Rome, giving locals and visitors alike a distinctly W take on “la dolce vita.”
EDITION Matches Sophisticated Style With Global Growth In 2019, the EDITION brand made global news with the debuts of The Times Square EDITION in New York and The West Hollywood EDITION in Los Angeles, proving sustained high demand for its curated mix of modern design and service. Created through a collaboration between boutique hotel creator and innovator Ian Schrager and Marriott International, the lifestyle brand is slated to bring its distinct point of view to the in-demand destination of Reykjavik in 2020. Additionally, with 10 hotels in six countries and territories, the rapidly growing EDITION brand is expected to bring its sophisticated style to the global hotspotsof Tokyo and Dubai.
The Luxury Collection Continues on its Quest as the Destination Authority With a rapidly growing ensemble of 114 hotels in more than 30 countries and territories around the world, The Luxury Collection takes guests on journeys to the world’s most captivating places. In 2019, the brand celebrated the opening of North Island, Seychelles, the portfolio’s first private island destination, and welcomed properties in Cyprus, Nanning, Buckinghamshire, Kolkata and Çeşme. Looking to the year ahead, The Luxury Collection anticipates openings in coveted locations spanning the globe, including Nashville and Budapest, Hungary, as well as Hobart, Australia – a destination that signals the future of luxury travel.
JW Marriott Inspires Guests to be Mindful and Present through Uplifting Experiences JW Marriott offers warm and intentional luxury experiences at nearly 90 properties around the world, including the recent, highly anticipated debut of JW Marriott Maldives Resort & Spa. Inspired by the principles of mindfulness, JW Marriott is a haven designed to let guests focus on feeling whole – present in mind, nourished in body and revitalized in spirit. Expected to reach more than 115 hotels by 2022, the year 2020 is slated to be a period of rapid growth for the brand, with planned U.S. openings in Savannah, Orlando and Anaheim, in addition to global destinations ranging from Istanbul and Danang, Vietnam, to Nara, Japan, Muscat, Oman and Monterrey, Mexico.
From horseback riding to cave diving, puffin watching to hot spring soaking, Iceland has turned itself into a popular vacation destination. Until fairly recently however, beer tourists didn’t have much to entice them to this island nation in the North Atlantic. In fact, 2019 marks only 30 years since Iceland legalized the sale and consumption of beer with over 2.25% alcohol, ending nearly eight decades of a curious and narrowly defined type of prohibition. Things have changed considerably however, particularly in the last few years.
The first Icelandic craft brewery, Bruggsmiðjan, which produces the popular Kaldi, didn’t open until 2006, and as recently as 2015 there were only seven small breweries nationwide. Today, nearly 30 beer companies dot the countryside, with the highest concentration in greater Reykjavík. There’s trendy KEX Brewing in the capital city, which just opened its second location in Portland, Oregon; Ölverk Pizza and Brewery in the South, where the brewhouse is powered by geothermal energy; Brugghús Steðja, which gained publicity by making beers with unusual ingredients including smoked whale testicles; and Lady Brewery, one of the newer brands in Iceland, started by two young women in a home kitchen.
Ölverk Pizza and Brewery in Hveragerði.
“The culture has changed so fast,” says Valgeir Valgeirsson, head brewer at RVK Brewing Company in central Reykjavík. “[Craft beer] is quite a new concept. We’re just trying to build it up.”
Ten taps greet visitors to RVK, along with a British beer engine, traditionally used to serve cask ales. Here, in an unassuming taproom overlooking the brewery’s stainless steel fermentation tanks, those with adventurous palates can try everything from a juicy, easy-drinking pale ale with notes of tropical fruit, to a boldly flavored, high-alcohol stout made with coffee and coconut. Creativity is king in this new era of brewing, with the sky as the limit. Valgeir and a number of other brewers around the country have even made sour beers by incorporating skyr, an Icelandic cultured dairy product, into their recipes.
Meanwhile, more than 230 miles (370 km) away in the small but scenic fishing village of Siglufjörður, Marteinn Haraldsson is the proud owner of the country’s northernmost brewery, Segull 67. Marteinn, a computer scientist who grew up in town but lives in Akureyri, learned the basics one homebrew recipe at a time, but now produces much larger batches in a former fish-freezing factory a short distance from the popular Herring Era Museum. An amber lager simply called Original and Sigló, an India pale ale, sell best, but Marteinn also makes a Belgian-style wheat beer with coriander and lime peel and a pineapple summer ale—not exactly options you would have had in Iceland as recently as a few years ago.
Segull 67’s Sólstingur, brewed with pineapple.
For all of the tourists that arrive in Siglufjörður via cruise ship during the summer months, Marteinn talks about the obstacles to being a little business in a remote town of 1,200. “Most of our challenges are getting people to know about us,” he says. “We just try to take it one day at a time.”
East of Reykjavík, in the town of Hveragerði, Ölverk Pizza and Brewery has successfully gained attention since opening its doors in 2017, by combining complementary passions: wood-fired pizza, and craft brewing. General manager Laufey Sif Lárusdóttir and her partner head brewer Elvar Þrastarson don’t currently can or bottle any of the beers they make, preferring to serve them on premise by the glass, pitcher, or tasting flight. Working on a small system enables Elvar to keep the draft list varied and interesting, tempting taste buds with a mild, malty, and food-friendly Altbier alongside a hazy, hoppy, party-in-a-glass imperial IPA like Disco Juice. The couple also typically devotes two of their eight taps to other small Icelandic breweries they admire, like Ölvisholt in Selfoss or The Brothers Brewery on Heimaey in the Vestmannaeyjar archipelago.
Cheese-stuffed breadsticks at Ölverk.
“It’s really small and friendly,” says Laufey of the young Icelandic beer scene. “For other industries it’s really weird. But if someone else opened up a brewery here I would say ‘Okay, I will be better.’” Ólafur Ágústsson, one of the partners behind KEX Brewing, echoes this sense of camaraderie, and explains how a desire to build and promote interest in craft brewing motivated the company to begin hosting an annual Icelandic Beer Festival at KEX’s four-story space in downtown Reykjavík eight years ago. Last year more than a dozen Icelandic brewers poured their ales and lagers alongside examples from the US and elsewhere in Europe.
“We’re not brewers at all,” he says. “I’m a chef. We’re just people who like good beer. We wanted to make the scene better. That’s what’s important right now—helping everybody and trying to grow the market.”
Something’s Brewing, All Around Iceland
1. KEX Brewing Hosts of the popular annual Icelandic Beer Festival.
2. RVK Brewing Company Fruity sours share space with easy- drinking lagers and hazy, hoppy IPAs.
3. Brugghús Steðja Sleep on the farm in an insulated cabin at this rural brewery.
4. Dokkan Brugghús The first brewery in the Westfjords, and possibly the most remote in Iceland.
5. Segull 67 Brewery Fresh beer, fishing history, and views of Siglufjörður.
6. Bruggsmiðjan Kaldi Brewery Soak in a beer spa at the country’s oldest craft brewery.
7. Húsavík Öl Expect creative saisons made with birch, rhubarb, juniper, or mint.
8. Beljandi Brugghús Approachable beers and a rustic vibe inside a former slaughterhouse.
9. Smiðjan Brugghús Try the baby back ribs cooked in Icelandic stout.
10. The Brothers Brewery Watch for puffins on the ferry ride to this island brewery.
11. Ölvisholt Brewery Don’t miss the chance to try Lava, a smoked imperial stout.
12. Ölverk Pizza and Brewery Pair a tasty ale with the surprisingly delicious banana pizza.
