Southwest Airlines Company (NYSE: LUV) today announced an intention to bring the flexibility and value of Southwest Airlines® to three more new airports in 2021. Southwest Airlines Chairman and CEO Gary Kelly today is sharing the following message with the Employees of Southwest:
I’m pleased to share with you all that today we’re announcing our intention to serve three more destinations and continue our focus on putting our aircraft to work to pursue more Customers and much-needed revenue.
And the destinations are (drum roll!) Myrtle Beach, South Carolina; Eugene, Oregon; and Bellingham, Washington—three very different and appealing locations to both serve our existing Customers and places where we feel Southwest can make a real difference for local travelers.
We’re looking to start Myrtle Beach service in time for summer vacations and we expect our arrival to appeal to travelers who currently drive to this very popular coastal area in the Southeast. ‘Golf bags fly free’* should be very popular for Myrtle Beach service!
Eugene is about two hours south of Portland, and it’s ripe for the Southwest Effect, our Hospitality, and our flexible policies, with no hidden fees, and low fares.
Southwest service in Bellingham positions us just south of metro Vancouver, British Columbia. Following the reopening of the Canadian border, we expect a return of the value-minded travelers who already drive to this alternative airport to escape high fares and taxes—and that’s very, very typical for Southwest destinations. Southwest provides a great value for them.
Service to both Eugene and Bellingham is something we’ve anticipated in the second half of the year.
That makes 17 new airports that either we have opened or announced since the pandemic began. And for those that have commenced service, they’re performing very well. In fact, we just shared with the airports serving Steamboat Springs and Telluride that we’re extending our service beyond the winter season to continue serving both through the summer of 2021.
Colorado Springs, Savannah, and our Long Beach service to Hawaii all start-up this coming Thursday.
That’s a lot of work, a lot of new destinations, and a lot of options for our Customers and so I want to thank all of the Teams that have a hand in continuing to grow the Heart of Southwest while better positioning us to capture more Customers as the travel demand rebounds.
*Golf bags fly free as one of two checked pieces of baggage offered to every Southwest Customer (weight and size limitations apply)
