The Ritz-Carlton Yacht Collection unveiled its summer 2025 itineraries across its fleet, Evrima, Ilma, and Luminara, marking an exciting moment as the company opens bookings for the inaugural season of its third superyacht. The Ritz-Carlton Yacht Collection debuted in October 2022 with the launch of Evrima, the first time a luxury hospitality brand expanded into the cruising category. With all three superyachts now open for reservations, the brand extension continues to build on its success signifying continued growth and offering more opportunities for luxury travelers to enjoy unforgettable getaways at sea.
The Inaugural Season of Luminara
Inspiring curiosities and celebrations, Luminara, derived from Latin origin and meaning “light,” will measure 794 feet (242 meters) and accommodate up to 452 guests. In addition to 226 spacious suites, each boasting a private ocean-view terrace, a higher percentage of upper-suite categories, and superior guest amenities, the onboard experience will feature world-class dining, a wine vault, The Ritz-Carlton Spa®, and an expanded marina providing direct access to the sea. Among its range of upper-suite categories will be a new expansive accommodation, The Residential Suite, promising a collection of offerings that caters to a variety of preferences.
Luminara will embody contemporary craftsmanship and refined interior finishes envisioned by AD Associates, a renowned London-based architectural and design firm, with creative direction by Chapi Chapo Design, an internationally acclaimed Toronto-based luxury design firm, and celebrated lighting designer DPA. The yacht’s sleek and graceful exterior design, expertly envisioned by Helsinki-based design studio Aivan, draws inspiration from the elegant aesthetics of private yacht design. Inspired by light and luminescence, Luminara‘s design emphasizes elegance and sophistication. Its layout, featuring explorative passages and favoring circular silhouettes over geometric edges, creates a seamless design, forming a sense of limitless space in each area. A serene color palette of soft brown oak, Calcutta marble, leather accents, and touches of rich red, navy, and green will provide an elegant oasis at sea.
Click the link below to see the entire press release!
JetBlue Founder David Neeleman Selects Salt Lake City as Headquarters for New Airline
America’s newest and perhaps most innovative airline does not yet have a name, or any airplanes. But it now has a headquarters.
David Neeleman’s startup will be based in Salt Lake City, where it plans to spend a capital investment of $3.2 million and create nearly 400 jobs over the next five years, according to local authorities. In return, the state offered tax rebates worth as much as about $1.1 million over five years.
“There’s a super strong technology base, and lower cost of living than California and some of the coastal areas,” Lukas Johnson, the airline’s chief commericial said in an interview. “We want to focus more on the technology aspect of the transportation side, and it makes a lot of sense. The tech sector is booming out here.”
Planned Openings from Tokyo to Mexico City and Reykjavik to Melbourne, Marriott International Continues to Create Enriching Experiences Through Its Portfolio of Distinct Luxury Brands
BETHESDA, Md., Dec. 4, 2019 /PRNewswire/ — Marriott International, Inc. (NASDAQ: MAR) today announced it is projecting to open more than 30 luxury properties in 2020 as the company focuses on creating the future of high-end travel through its portfolio of distinct luxury brands. With the world-renowned hospitality hallmarks of The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION, JW Marriott and Bvlgari, Marriott International uses the global perspective gained from its boundless network of more than 420 landmark hotels and resorts in nearly 65 countries and territories to provide an unmatched variety of luxury experiences. From the world’s most established destinations to the ultimate undiscovered gems, Marriott International has more than 185 luxury properties in its signed development pipeline that could add more than 15 new countries and territories to the company’s luxury portfolio, from Iceland to Montenegro and the Philippines.
Matild Palace, a Luxury Collection Hotel, Budapest
“Celebrating the distinct nature and individuality of our luxury brands, Marriott International offers a diverse variety of nuanced brand experiences that speak to the needs of the modern luxury traveler,” said Tina Edmundson, Global Brand Officer and Luxury Portfolio Leader, Marriott International. “Across our luxury brands portfolio, we will continue to incubate innovation and apply fresh thinking, both at the brand level and across our individual hotels, as we seek to be future forward, push boundaries, and continue to raise the bar by creating new, unexpected, and enriching guest experiences.”
“Our plan to open more than 30 luxury properties in 2020 – an average of about three exciting new hotels per month – speaks to the remarkable momentum that brands such as St. Regis, The Ritz-Carlton and EDITION have with affluent travelers, our Marriott Bonvoy members and hotel developers around the world,” said Tony Capuano, EVP and Global Chief Development Officer, Marriott International. “Each year, our luxury portfolio continues to grow in both quality and quantity in strategic destinations around the world.”
Transformative Travel Gives Rise to The Purposeful Luxurian In looking at the future of luxury hospitality, Marriott International collaborated with a team of trend forecasters at The Future Laboratory to better understand the attitudinal shifts that are creating a new genre of travelers. Edmundson continued: “The concept of transformative travel – travel motivated and defined by a shift in perspective, self-reflection and development – has become more pronounced and it has given rise to The Purposeful Luxurian, a new breed of traveler that is more progressive, proactive, and looking to affect positive change. This new global explorer views travel as a way to improve physical and mental wellbeing, as well as a means to do good.” With its scale and breadth of distribution, Marriott International is on the frontlines of the evolving global luxury economy, elevating its approach and inviting globally minded travelers to look at the world through a new lens. “We are defining the future of luxury travel by creating the real, rare and personal experiences this new Purposeful Luxurian craves,” said Edmundson.
The Ritz-Carlton Elevates Luxury Through Legendary Service Known for leaving indelible marks and creating memories that last a lifetime, The Ritz-Carlton continues to set the standard for luxury. The iconic luxury brand recently celebrated the opening of its 100th property with the debut of The Ritz-Carlton, Perth and expanded the Ritz-Carlton Reserve portfolio to four exceptional properties with the opening of Zadún, a Ritz-Carlton Reserve in Los Cabos, Mexico. In the coming year, the brand is expected to bring its legendary service to Morocco for the first time, with the planned opening of The Ritz-Carlton Rabat, Dar es Salam in the country’s dynamic capital. The Ritz-Carlton, Nikko is slated to expand the brand’s footprint in Japan, while a highly anticipated property in Mexico City is expected to give guests a unique way to experience the Mexican capital. Overlooking Camelback Mountain in Scottsdale, Arizona, The Ritz-Carlton, Paradise Valley is slated to grow the brand’s resort portfolio, while the brand also anticipates an opening in Nanjing, China, expects to see the completion of a major renovation of The Ritz-Carlton, South Beach, and continues to work towards the inaugural voyage of The Ritz-Carlton Yacht Collection expected in June 2020.
St. Regis Debuts the Newest Best Addresses in Extraordinary Destinations Offering modern glamour and sophisticated design, the St. Regis brand recently grew its footprint in Europe with the opening of The St. Regis Venice, boasting a magnificent outdoor garden and one of the most coveted locations along the city’s famed Grand Canal. Currently offering 45 hotels in more than 20 countries and territories, the brand in the year ahead expects to introduce St. Regis to Cairo, a destination that has long allured travelers with its enthralling history, and which is quickly reclaiming its place as a global hotspot. Additionally, St. Regis expects to expand its resort portfolio with the anticipated opening of The St. Regis Kanai Resort in Riviera Maya, Mexico. The St. Regis Dubai, The Palm is also slated to open in 2020, bringing highly bespoke service and beloved signature rituals to the most populous city in the United Arab Emirates.
Lux Rebel W Hotels Turns Traditional Luxury on its Head This year, W Hotels brought its boundary-breaking approach, bold design and innovative programming to destinations including Dubai,Abu Dhabi, Muscat, Ibiza and Aspen, the brand’s first alpine destination in the United States. Multi-million-dollar renovations by owners are underway or completed at more than half the brand’s properties in North America, including W Washington D. C. and W San Francisco. In addition, the company recently announced plans to transform W New York – Union Square into a cutting-edge W Hotels showcase, advancing a larger strategy to redefine and reinvigorate the W portfolio in North America. Also underway is the exciting addition of W Nashville to the brand’s growing portfolio. The brand continues to trailblaze its way around the globe with 2020 expected openings in Philadelphia, Toronto, Chengdu, and Melbourne. Offering the insider track wherever the iconic W sign lands, the brand is also slated to debut in Italy with the planned openings of W Milan and W Rome, giving locals and visitors alike a distinctly W take on “la dolce vita.”
EDITION Matches Sophisticated Style With Global Growth In 2019, the EDITION brand made global news with the debuts of The Times Square EDITION in New York and The West Hollywood EDITION in Los Angeles, proving sustained high demand for its curated mix of modern design and service. Created through a collaboration between boutique hotel creator and innovator Ian Schrager and Marriott International, the lifestyle brand is slated to bring its distinct point of view to the in-demand destination of Reykjavik in 2020. Additionally, with 10 hotels in six countries and territories, the rapidly growing EDITION brand is expected to bring its sophisticated style to the global hotspotsof Tokyo and Dubai.
The Luxury Collection Continues on its Quest as the Destination Authority With a rapidly growing ensemble of 114 hotels in more than 30 countries and territories around the world, The Luxury Collection takes guests on journeys to the world’s most captivating places. In 2019, the brand celebrated the opening of North Island, Seychelles, the portfolio’s first private island destination, and welcomed properties in Cyprus, Nanning, Buckinghamshire, Kolkata and Çeşme. Looking to the year ahead, The Luxury Collection anticipates openings in coveted locations spanning the globe, including Nashville and Budapest, Hungary, as well as Hobart, Australia – a destination that signals the future of luxury travel.
JW Marriott Inspires Guests to be Mindful and Present through Uplifting Experiences JW Marriott offers warm and intentional luxury experiences at nearly 90 properties around the world, including the recent, highly anticipated debut of JW Marriott Maldives Resort & Spa. Inspired by the principles of mindfulness, JW Marriott is a haven designed to let guests focus on feeling whole – present in mind, nourished in body and revitalized in spirit. Expected to reach more than 115 hotels by 2022, the year 2020 is slated to be a period of rapid growth for the brand, with planned U.S. openings in Savannah, Orlando and Anaheim, in addition to global destinations ranging from Istanbul and Danang, Vietnam, to Nara, Japan, Muscat, Oman and Monterrey, Mexico.
Lavish Playground Set to Shake up the Coastal Haven with Bold Design, Eclectic Programming and Oman’s First Siddharta Lounge By Buddha-Bar
MUSCAT, Oman, Aug. 26, 2019 /PRNewswire/ — Make a splash! W Hotels Worldwide, part of Marriott International Inc., today announced the opening of W Muscat, the brand’s newest beachfront W Escape and the second to open in the Middle East this year. Set against the stunning backdrop of the rugged Al Hajar Mountains, which form a stark contrast to the historic capital city’s lively waterfront, W Muscat sits at the intersection of the bustling Shatti Al Qurum area. The new hotel opens in an ideal locale to bring the W brand’s signature take on playful luxury to the serene waterfront of Oman.
Fabulous Room at the W Muscat
“Muscat is a fascinating and exciting city. Its cultural DNA honors millennia of tradition while looking to what’s new and next – an ideal match for the W brand,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “The arrival of W in Muscat marks a new chapter for both the brand and this buzzing metropolis. The hotel reinterprets Omani design and cultural traditions to create a modern, energetic and stylish Escape unlike anything the sultanate has seen before.”
Dive In The architectural narrative of W Muscat immerses guests in the concept of exploration and the illustrious storytelling tradition of the nomadic Bedouin traveler. Its striking design is inspired by the diverse and vibrant natural locale – from the rugged mountain range to the vast Omani desert, the sparkling bay to the azure waters of the Arabian Sea. Colorful hints of Muscat’s vibrant culture are interspersed throughout the spaces to evoke the mystery and adventure of the city’s rich heritage and storied past. W Muscat is a bold remix of traditional charm, natural beauty and the disruptive W DNA.
Welcoming guests upon arrival is a striking, nine-ton frankincense tree sculpture designed by renowned artist Pongsatat Uaiklang that pays tribute to Omani culture. Standing at an impressive 10 meters tall, the piece is made of solid stainless steel, welded from 28 winding pieces. In traditional Omani culture, frankincense was used to bless and welcome weary travelers after their long journeys. In that same tradition, guests are then ushered into the inviting Living Room (W’s signature take on the lobby) where they can relax and unwind in an Arabic Majlis, beneath an oversized installation of the Omani Kummas, chic headgears that are unmistakable marks of the Omani attire. Whether looking for a re-energizing iced tea or a cocktail, The Living Room is the perfect venue to see and be seen.
Hit Escape All of the 279 guestrooms and suites at W Muscat provide uninterrupted views of the glistening blue water, with their design drawing inspiration from the ocean as well as the asymmetrical lines of the nearby mountains, caves and desert. These are contrasted with art deco detailing, reminiscent of traditional Omani charm. Asymmetrical corridors across the floors depict an artistic theme of ‘every girl has a story’ through locally commissioned holographic artworks depicting a female perspective of power, love, peace and beauty. Designed for an extra spacious and edgy stay is the EWOW suite (the brand’s take on the traditional Presidential Suite) which features subtle Arabic characteristics with a distinctive W edge. The corner Majlis seating showcases a Zanzibar-inspired print, a nod to the Omani Kumma or headgear, set against an inviting coffee table in celebration of Arabic coffee or Qahwa. The ceiling features tilted white paneling, evoking the intimacy of relaxing inside a tent. A saddle-like leather chair, bold mustard yellow stool, and faux fur wall are inspired by horse or camelback travel. Stacked luggage trunks comprise the MIXBAR (the W spin on the minibar) while a trunk closet lined with exotic silk links back to the narrative of the nomad.
