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Virgin Australia wheels out country’s first airline baggage tracking tool

Virgin Australia will launch the country’s first-ever airline baggage tracking tool across more than two thirds of its domestic network tomorrow, allowing guests to know where their bag is at every step of the journey.

With digital tracking now part of everyday life, Virgin Australia’s new seamless travel experience is the latest instalment of the airline’s broader transformation program.

The tool, which has been two years in the making, comes as lost baggage remains a pain point for travellers across the globe. Despite this, Virgin Australia far outperforms the industry average for mishandled baggage, with a mishandled baggage rate of around 1.5 per 1,000 guests – five times better than the last recorded industry average.

The first-to-market technology is set to free guests from the fear of losing their bags next time they fly, with Virgin Australia anticipating a rise in guests checking in baggage as a result of the new tracking tool.

Initially piloted in May 2023, the tracking tool will be available on most domestic routes between major airports, including Sydney-Melbourne, Brisbane-Sydney, Melbourne-Gold Coast, Melbourne-Hobart, Adelaide-Melbourne, Sydney-Sunshine Coast, and more (refer Notes to Editor). The airline’s remaining domestic network, including select services departing Perth, are expected to feature the tracking tool soon.

American Airlines Hits Milestones in Los Angeles Airport Construction Project

FORT WORTH, Texas ― American Airlines (Nasdaq: AAL) is on a journey of building a terminal for tomorrow, a substantial multi-year commitment to modernize our hub at Los Angeles International Airport (LAX) and improve the customer experience at LAX’s two busiest domestic terminals to make traveling as easy as possible.

The airline, which will celebrate 75 years of service to Los Angeles later this year, recently celebrated a significant milestone in its construction journey at LAX, in which team members signed their names onto a piece of history that will prominently live atop of the Terminal 4 and 5 CORE. The CORE is the primary, centralized structure that connects the terminal areas with the screening checkpoint, ticketing and baggage claim areas, as well as the Automated People Mover (ATM) train system, curbside and parking areas.

In a topping out ceremony, team members and leaders from American were joined by executives from Los Angeles World Airports (LAWA) to celebrate the final steel beam being raised into place and secured by its construction partners.

Despite the challenges presented by the COVID-19 pandemic, American has continued operating in both Terminals 4 and 5 alongside its construction partners, who have worked hard to ensure an on-time completion in October 2022.

The new state-of-the-art facility will have more efficient check-in and security screenings to reduce wait times, lessened roadway congestion with the new ATM and include increased seating and power outlets at the gates. The new departure halls will be spacious, and modern signage will make it easier for travelers to comfortably navigate the airport.

Some of the benefits and features of the redesigned terminal experience include:

  • Fully upgraded and modernized Terminal 4.
  • Unified 300,000-plus square-foot, 28-gate complex for Terminals 4 and 5.
  • A spacious new departure hall that allows direct natural sunlight throughout the building to reduce energy consumption.
  • Reconfigured ticket counter and check-in areas to reduce wait times before security screening.
  • Seamless access from check-in area directly to security screening areas.
  • 16 lanes for security screening with automated technology.
  • Transparent design with modern signage to intuitively guide passengers to their gates.
  • Modern, state-of-the-art finishes and restroom facilities.
  • Upgraded amenities at gate areas, including more access to power outlets and world-class dining and retail options.