United Airlines is planning to reveal its long-awaited new livery on April 24th at a United maintenance hangar at Chicago O’Hare International Airport. Little is known so far about the details of United’s new paint job, except that it will display a new and expanded brand color palette the carrier introduced in August of 2018.
United stated at the time that the unifying brand color going forward would be “Rhapsody Blue,” a dark navy color named in honor of United’s longstanding signature brand music, George Gershwin’s “Rhapsody in Blue.”
The color details revealed also specified a lighter “United Blue”, even lighter “Sky Blue,” and a “Premium Purple,” shade currently being used in United’s new Premium Plus international premium economy cabin.
The new United livery is one of several major brand changes the airline has been making in recent years, along with a new Polaris International business class, Polaris lounges, uniforms with new color palettes, and a redesigned mobile app.
The moves in a new direction have come after the infamous incidents of a man being dragged from his seat two years ago, and a pet being forced into the overhead luggage bin where it died in-flight tarnished United’s brand image.
