{"id":11830,"date":"2023-07-15T01:01:15","date_gmt":"2023-07-15T06:01:15","guid":{"rendered":"http:\/\/planesintheair.com\/?p=11830"},"modified":"2023-07-15T01:01:18","modified_gmt":"2023-07-15T06:01:18","slug":"japan-airlines-and-kammui-announce-strategic-alliance-for-adventure-tourism-market","status":"publish","type":"post","link":"https:\/\/planesintheair.com\/?p=11830","title":{"rendered":"Japan Airlines and Kammui announce Strategic Alliance for Adventure Tourism Market"},"content":{"rendered":"\n<p>As compared to more conventional forms of travel, AT has greater per capita consumption and<br>economic impact for regional development, and is becoming increasingly popular in Europe, the U.S.,<br>and elsewhere, globally. AT is especially popular amongst wealthy individuals who value the<br>importance of contributing to the local communities through travel. While demand for AT in Japan has<br>been growing in line with increases in inbound travel, there remains a shortage of skilled guides and<br>appropriate infrastructure conducive to welcoming international visitors.<\/p>\n\n\n\n<p>Kammui and Japan Airlines (OTC: <a href=\"https:\/\/finance.yahoo.com\/quote\/JAPSY?p=JAPSY&amp;.tsrc=fin-srch\" target=\"_blank\" rel=\"noreferrer noopener\">JAPSY<\/a>) has entered a strategic alliance involving various initiatives to enhance AT in Japan<br>with the goal of developing the market for premium tourism, with a focus on inbound travelers. Kammui<br>and JAL will leverage their respective strengths to create premium content encouraging travelers to<br>reconnect to nature in innovative ways and inspire more people to experiences Japan\u2019s nature.<\/p>\n\n\n\n<p>In cooperation with the Japan Adventure Tourism Association (JATO), where JAL belongs as one<br>of the regular members, and the Adventure Travel Trade Association (ATTA), the largest industry<br>organization in the AT field, JAL and Kammui will work together to develop human resources<br>capable of promoting AT, with the goal of promoting world-class AT in Japan. The partnership will<br>focus on developing individuals with the ability to act as leaders in their respective regions and<br>build and promote networks in each region to enhance AT within Japan.<\/p>\n\n\n\n<p>JAL will start offering Kammui experiences through JAL Dynamic Package, a travel product allowing<br>customers to combine airline tickets, accommodation, activities, transportation, and other travel<br>products. JAL will start by offering 8 AT experiences from within Kammui\u2019s selection of more than<br>300 unique experiences covering a wide variety of regions of Japan. Kammui and JAL are aiming to<br>offer new value for travelers to Japan allowing them to enjoy authentic once-in-a-lifetime experiences<br>combining nature and culture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"726\" src=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2023\/07\/dc6d4c8e40c61a91fd1cd7a1d7824c4af09a57da-1024x726.jpg\" alt=\"\" class=\"wp-image-11832\" srcset=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2023\/07\/dc6d4c8e40c61a91fd1cd7a1d7824c4af09a57da-1024x726.jpg 1024w, https:\/\/planesintheair.com\/wp-content\/uploads\/2023\/07\/dc6d4c8e40c61a91fd1cd7a1d7824c4af09a57da-300x213.jpg 300w, https:\/\/planesintheair.com\/wp-content\/uploads\/2023\/07\/dc6d4c8e40c61a91fd1cd7a1d7824c4af09a57da-768x545.jpg 768w, https:\/\/planesintheair.com\/wp-content\/uploads\/2023\/07\/dc6d4c8e40c61a91fd1cd7a1d7824c4af09a57da-600x426.jpg 600w, https:\/\/planesintheair.com\/wp-content\/uploads\/2023\/07\/dc6d4c8e40c61a91fd1cd7a1d7824c4af09a57da.jpg 1087w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As compared to more conventional forms of travel, AT has greater per capita consumption and economic impact for regional development, and is becoming increasingly popular in Europe, the U.S., and elsewhere, globally. AT is especially popular amongst&#8230;<\/p>\n<p>Click on the image above to read the full story!<\/p>\n","protected":false},"author":1,"featured_media":11831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10174,797,7890,89,5637,13618,8222,10339,5992,5670,2203,5500,5676,8590,8651,10169,10176,1397,10195,10171,868,10182,1103],"tags":[6090,9070,7245,118,2415,3732,4380,7810,4681,2020,6619,2837,6552,1767,9301,5084,15351,1659,199,1679,808,15348,6301,1567,15347,9291,5970,5663,594,10346,1089,15349,15346,2820,1547,90,2801,1658,1916,3701,631,7691,15350,7484],"class_list":["post-11830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","category-airline-news","category-asia-news","category-aviation-news","category-business-news","category-communications-news","category-consumer-news","category-e-commerce","category-economic-news","category-economy-news","category-finance-news","category-frequent-flyer-news","category-international-news","category-japan-news","category-joint-venture-news","category-news","category-stock-news-2","category-stock-news","category-transport","category-transportation","category-transportation-news","category-travel","category-travel-news","tag-accommodation","tag-activities","tag-adventure","tag-airlines","tag-alliance","tag-announce","tag-communities","tag-culture","tag-develop","tag-development","tag-dynamic","tag-economic","tag-enhance","tag-europe","tag-globally","tag-impact","tag-individuals","tag-infrastructure","tag-international","tag-jal","tag-japan","tag-kammui","tag-local","tag-market","tag-meguro","tag-nature","tag-package","tag-popular","tag-premium","tag-promote","tag-regional","tag-revitalize","tag-shinagawa","tag-strategic","tag-tickets","tag-tokyo","tag-tourism","tag-transportation","tag-travel","tag-travelers","tag-u-s","tag-visitors","tag-wealthy","tag-welcome"],"_links":{"self":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/11830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11830"}],"version-history":[{"count":1,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/11830\/revisions"}],"predecessor-version":[{"id":11833,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/11830\/revisions\/11833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/media\/11831"}],"wp:attachment":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}