{"id":1558,"date":"2016-07-22T02:58:03","date_gmt":"2016-07-22T07:58:03","guid":{"rendered":"http:\/\/planesintheair.com\/?p=1558"},"modified":"2016-07-22T02:58:38","modified_gmt":"2016-07-22T07:58:38","slug":"eastern-air-lines","status":"publish","type":"post","link":"https:\/\/planesintheair.com\/?p=1558","title":{"rendered":"Eastern Air Lines and Paramount Pictures sign marketing deal"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Eastern Air Lines<\/strong> and Paramount Pictures agreed to\u00a0a marketing deal.\u00a0The\u00a0partnership was announced on July 21 in connection with the release of the\u00a0movie Star Trek Beyond. The film is being\u00a0released this weekend by\u00a0Paramount Pictures, Skydance, Bad Robot, and Perfect Storm Entertainment. The\u00a0airline has decorated\u00a0a\u00a0Boeing\u00a0737-700 aircraft with Star Trek Beyond imagery. They also fly the cast, crew, and some special guests from Los Angeles to San Diego yesterday for the premiere\u00a0of the new movie.<\/p>\n<h2>Eastern Air Lines history<\/h2>\n<p style=\"text-align: justify;\">The original Eastern Air Lines was created in 1930\u00a0when Pitcairn Aviation was renamed as Eastern Air Transport. Later purchased by General Motors, it became Eastern Air Lines following the Air Mail Act in 1934. The airline was purchased by the great World War I pilot Eddie Rickenbacker for $3.5 million\u00a0in 1938. Under the leadership of Eddie\u00a0Rickenbacker, Eastern experienced a stretch of phenomenal\u00a0growth. Following a stretch of sustained profitability, the airline started to suffer economically\u00a0due to\u00a0heavy\u00a0competition from other air operators.\u00a0In the 1970&#8217;s and 1980&#8217;s, Eastern began to fall on hard times. Under the leadership of\u00a0Frank Borman and then Frank Lorenzo of Texas Air, labor unrest lead to the airlines demise.<\/p>\n<h3 style=\"text-align: justify;\">A new Eastern Air Lines rises<\/h3>\n<p style=\"text-align: justify;\">The\u00a0new Eastern Air Lines was\u00a0founded in 2011.\u00a0It began by operating charter flights Based in Miami, Florida, Eastern Air Lines currently offers service throughout the East Coast, Gulf Coast and Midwest.\u00a0The air carrier\u00a0also offer flights to Cuba, the Caribbean, Central America, and South America. Charter flights can also be scheduled for college and professional sports teams, hotel and casino groups, and corporate excursions.\u00a0Eastern Air Lines, one of the most iconic names in the airline industry, has come flying into the 21st century. It&#8217;s\u00a0doing so under\u00a0new leadership,\u00a0but with the same commitment to providing an extraordinary flying experience.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1561\" src=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2016\/07\/eastern-air-lines-300x203.jpg\" alt=\"eastern air lines\" width=\"643\" height=\"435\" srcset=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2016\/07\/eastern-air-lines-300x203.jpg 300w, https:\/\/planesintheair.com\/wp-content\/uploads\/2016\/07\/eastern-air-lines-768x519.jpg 768w, https:\/\/planesintheair.com\/wp-content\/uploads\/2016\/07\/eastern-air-lines-1024x692.jpg 1024w, https:\/\/planesintheair.com\/wp-content\/uploads\/2016\/07\/eastern-air-lines.jpg 2048w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/p>\n<p><span class=\"irc_ho\" dir=\"ltr\">\u00a0Image from\u00a0<a class=\"_ZR irc_hol i3724\" tabindex=\"0\" href=\"http:\/\/www.latimes.com\/entertainment\/la-et-hc-comic-con-updates-a-play-by-play-of-the-star-trek-1469074935-htmlstory.html\" target=\"_blank\" data-noload=\"\" data-ved=\"0ahUKEwiw-byiv4bOAhVS4mMKHYswDKAQjB0IBg\">www.latimes.com<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eastern Air Lines and Paramount Pictures agreed to\u00a0a marketing deal.\u00a0The\u00a0partnership was announced on July 21 in connection with the release of the\u00a0movie Star Trek Beyond. The film is being\u00a0released this weekend by\u00a0Paramount Pictures, Skydance, Bad Robot, and Perfect Storm Entertainment. The\u00a0airline has decorated\u00a0a\u00a0Boeing\u00a0737-700 aircraft with Star Trek Beyond imagery. They also fly the cast, crew, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"class_list":["post-1558","post","type-post","status-publish","format-standard","hentry","category-aviation-news"],"_links":{"self":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/1558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1558"}],"version-history":[{"count":4,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/1558\/revisions"}],"predecessor-version":[{"id":1563,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/1558\/revisions\/1563"}],"wp:attachment":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}