{"id":2182,"date":"2018-03-20T10:31:22","date_gmt":"2018-03-20T15:31:22","guid":{"rendered":"http:\/\/planesintheair.com\/?p=2182"},"modified":"2018-03-20T10:31:22","modified_gmt":"2018-03-20T15:31:22","slug":"jetblue-has-a-plan-for-beating-alaska-air","status":"publish","type":"post","link":"https:\/\/planesintheair.com\/?p=2182","title":{"rendered":"JetBlue Has a Plan for Beating Alaska Air"},"content":{"rendered":"<p class=\"canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm\" style=\"margin: 0px 0px 1em; color: #26282a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\" data-reactid=\"11\"><span style=\"font-family: Helvetica; font-size: 12pt;\">Two years ago,\u00a0<strong>JetBlue Airways<\/strong>\u00a0<span class=\"ticker\">(NASDAQ: JBLU)<\/span>\u00a0tried to buy trendy West Coast rival Virgin America. However, it ultimately lost a bidding war to\u00a0<strong>Alaska Air<\/strong>\u00a0<span class=\"ticker\">(NYSE: ALK)<\/span>, which was eager to expand its strong position in the Pacific Northwest to the rest of the West Coast.<\/span><\/p>\n<p class=\"canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm\" style=\"margin: 0px 0px 1em; color: #26282a; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial;\" data-reactid=\"12\"><span style=\"font-family: Helvetica; font-size: 12pt;\">JetBlue responded with an aggressive plan to gain market share on transcontinental routes. The linchpin of this strategy was the expansion of Mint, JetBlue&#8217;s highly acclaimed premium service, to a slew of new routes. So far, this strategy has been extremely successful, and it is putting a ton of pressure on Alaska Air in the transcontinental market.<\/span><\/p>\n<p data-reactid=\"12\"><span style=\"font-family: Helvetica;\">Click the link below for the full story!<\/span><\/p>\n<p data-reactid=\"12\"><a href=\"https:\/\/finance.yahoo.com\/news\/jetblue-plan-beating-alaska-air-133500087.html\" target=\"_blank\" rel=\"noopener\">JetBlue vs Alaska Air<\/a><\/p>\n<p data-reactid=\"12\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2183\" src=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2018\/03\/JB_MintMap-300x195.png\" alt=\"\" width=\"718\" height=\"467\" srcset=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2018\/03\/JB_MintMap-300x195.png 300w, https:\/\/planesintheair.com\/wp-content\/uploads\/2018\/03\/JB_MintMap-768x498.png 768w, https:\/\/planesintheair.com\/wp-content\/uploads\/2018\/03\/JB_MintMap.png 960w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years ago,\u00a0JetBlue Airways\u00a0(NASDAQ: JBLU)\u00a0tried to buy trendy West Coast rival Virgin America. However, it ultimately lost a bidding war to\u00a0Alaska Air\u00a0(NYSE: ALK), which was eager to expand its strong position in the Pacific Northwest to the rest of the West Coast. JetBlue responded with an aggressive plan to gain market share on transcontinental routes. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[798,797,89],"tags":[220,238,539,47,118,625,847,218,219,241],"class_list":["post-2182","post","type-post","status-publish","format-standard","hentry","category-airbus-news","category-airline-news","category-aviation-news","tag-a320","tag-a321","tag-air","tag-airbus","tag-airlines","tag-airways","tag-alaska","tag-jetblue","tag-mint","tag-virgin-america"],"_links":{"self":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/2182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2182"}],"version-history":[{"count":1,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/2182\/revisions"}],"predecessor-version":[{"id":2184,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/2182\/revisions\/2184"}],"wp:attachment":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}