{"id":3960,"date":"2019-03-06T15:38:59","date_gmt":"2019-03-06T21:38:59","guid":{"rendered":"http:\/\/planesintheair.com\/?p=3960"},"modified":"2019-03-06T15:39:00","modified_gmt":"2019-03-06T21:39:00","slug":"amazon-to-close-all-u-s-pop-up-stores","status":"publish","type":"post","link":"https:\/\/planesintheair.com\/?p=3960","title":{"rendered":"Amazon to Close All U.S. Pop-Up Stores"},"content":{"rendered":"\n<p>March\n 6 (Reuters) &#8211; Amazon.com Inc will close all of its U.S. pop-up stores \nand focus instead on opening more book stores, a company spokesperson \nsaid on Wednesday.<\/p>\n\n\n\n<p>The company&#8217;s shares closed down 1.4 percent at $1,668.95.<\/p>\n\n\n\n<p>Amazon&#8217;s all 87 pop-up stores in the United States are expected to close by the end of April, the Wall Street Journal reported <a href=\"https:\/\/www.wsj.com\/articles\/amazon-to-shut-all-u-s-pop-up-stores-as-it-rethinks-physical-retail-strategy-11551902178\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/www.wsj.com\/articles\/amazon-to-shut-all-u-s-pop-up-stores-as-it-rethinks-physical-retail-strategy-11551902178<\/a> earlier on Wednesday, citing some of the employees at the stores.<\/p>\n\n\n\n<p>The news underscores how the online retailer is still working out its brick-and-mortar strategy.<\/p>\n\n\n\n<p>Pop-up\n stores for years helped Amazon showcase novel products like its \nvoice-controlled Echo speakers, but the company is now able to market \nthose products and more at its larger chain of Whole Foods stores, \nacquired in 2017, and cashierless Amazon Go stores, which opened to the \npublic last year.<\/p>\n\n\n\n<p>The\n online retail giant will also open more &#8220;4-star stores&#8221; &#8211; stores that \nsell items rated 4-stars or higher by Amazon customers, the spokesperson\n added.<\/p>\n\n\n\n<p>&#8220;After\n much review, we came to the decision to discontinue our pop-up kiosk \nprogram, and are instead expanding Amazon Books and Amazon 4-star, where\n we provide a more comprehensive customer experience and broader \nselection.&#8221;<\/p>\n\n\n\n<p>Shares  of bookseller Barnes &amp; Noble Inc closed down 8.9 percent at $5.84.<\/p>\n\n\n\n<p>(Reporting by Uday Sampath in Bengaluru; Editing by Maju Samuel)<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/planesintheair.com\/wp-content\/uploads\/2019\/03\/PopUp.jpg?fit=640%2C480\" alt=\"\" class=\"wp-image-3961\" width=\"616\" height=\"462\" srcset=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2019\/03\/PopUp.jpg 1024w, https:\/\/planesintheair.com\/wp-content\/uploads\/2019\/03\/PopUp-300x225.jpg 300w, https:\/\/planesintheair.com\/wp-content\/uploads\/2019\/03\/PopUp-768x576.jpg 768w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Amazon.com Inc will close all of its U.S. pop-up stores and focus instead on opening more book stores, a company spokesperson said on Wednesday. The company&#8217;s shares closed down 1.4 percent at $1,668.95.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2203,1397],"tags":[2343,3676,200,3663,3678,3662,3404,3664,3669,3672,3673,3458,3677,412,3679,3675,3667,2942,3666,3665,1288,3670,101,3674,3668,2730,2944,3254,3671],"class_list":["post-3960","post","type-post","status-publish","format-standard","hentry","category-finance-news","category-stock-news","tag-com","tag-4-star","tag-amazon","tag-april","tag-barnes","tag-books","tag-close","tag-down","tag-echo","tag-foods","tag-go","tag-journal","tag-kiosk","tag-news","tag-noble","tag-online","tag-physical","tag-pop","tag-retail","tag-rethink","tag-reuters","tag-speaker","tag-stock","tag-stores","tag-strategy","tag-street","tag-up","tag-wall","tag-whole"],"_links":{"self":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/3960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3960"}],"version-history":[{"count":1,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/3960\/revisions"}],"predecessor-version":[{"id":3962,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/3960\/revisions\/3962"}],"wp:attachment":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}