{"id":4271,"date":"2019-04-10T16:51:20","date_gmt":"2019-04-10T21:51:20","guid":{"rendered":"http:\/\/planesintheair.com\/?p=4271"},"modified":"2019-04-10T16:51:26","modified_gmt":"2019-04-10T21:51:26","slug":"jetblue-to-launch-transatlantic-london-service-in-2021","status":"publish","type":"post","link":"https:\/\/planesintheair.com\/?p=4271","title":{"rendered":"JetBlue to Launch Transatlantic London Service in 2021"},"content":{"rendered":"\n
\"\"
FILE PHOTO: Travelers check-in at a JetBlue Airways kiosk at John F. Kennedy Airport in the Queens borough of New York, U.S., January 24, 2017. REUTERS\/Shannon Stapleton<\/figcaption><\/figure>\n\n\n\n

(Reuters)\n – JetBlue Airways Corp hopes to break into the low-fare, transatlantic \ntravel market beginning in 2021 with multiple daily flights from New \nYork and Boston to London, its first European destination, the carrier \nsaid on Wednesday.<\/p>\n\n\n\n

To\n service the routes, the sixth largest U.S. carrier will convert 13 \nAirbus A321LR aircraft from its existing order book with a fresh version\n of its Mint business product.<\/p>\n\n\n\n

The\n idea is to offer customers a fresh choice on routes where JetBlue \nPresident Joanna Geraghty said current competitor fares “are enough to \nmake you blush.”<\/p>\n\n\n\n

New\n York-based JetBlue, which unveiled the long-awaited launch at an \nemployee event at John F. Kennedy International Airport, said it is \nstill evaluating which London airports it will serve.<\/p>\n\n\n\n

The\n company, which has built a reputation in the United States for more \ncoach legroom than competitors and free broadband internet, has argued \nfor regulators to force slot divestitures at high-traffic airports like \nLondon’s Heathrow to create a level playing field for new entrants.<\/p>\n\n\n\n

A\n handful of Europe-based budget carriers have tried to penetrate the \ntransatlantic market in recent years, but only cash-strapped Norwegian \nAir is still standing.<\/p>\n\n\n\n

Iceland’s\n WOW, PrimeraAir Nordic, Britain’s Flybmi and Monarch Airlines and \nCypriot carrier Cobalt have all ceased operations in a sector grappling \nwith over-capacity and high fuel costs.<\/p>\n\n\n\n

JetBlue said it will raise the bar on what travellers can expect from a low-cost carrier, particularly in Europe.<\/p>\n\n\n\n

The\n carrier has argued in the past that its version of business class, \nMint, has driven a 50 percent decline in premium fares on some competing\n U.S. routes, a reduction it believes it can also deliver for premium \ntravel between the United States and Europe.<\/p>\n\n\n\n

“JetBlue’s\n Mint product suits the Atlantic market as they will likely come in with\n stimulative fares to drive customer awareness and loyalty,” Cowen \nanalyst Helane Becker said in a recent note to clients.<\/p>\n\n\n\n

The\n main issue will be whether JetBlue is able to gain access at major \ninternational airports, she said, like London Heathrow and Amsterdam \nSchiphol.<\/p>\n\n\n\n

(Reporting by Tracy Rucinski, editing by G Crosse)<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

JetBlue Airways Corp hopes to break into the low-fare, transatlantic travel market beginning in 2021 with multiple daily flights from New York and Boston to London, its first European destination, the carrier said on Wednesday.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[797,89,2203,1397,868,1103],"tags":[238,539,47,464,118,92,3332,160,395,988,3918,4171,1774,1180,1933,3423,3297,943,199,218,915,2886,4168,87,1923,726,219,4170,718,412,3915,97,4169,4167,1288,719,603,1761,1916,1531,1162],"class_list":["post-4271","post","type-post","status-publish","format-standard","hentry","category-airline-news","category-aviation-news","category-finance-news","category-stock-news","category-transportation-news","category-travel-news","tag-a321","tag-air","tag-airbus","tag-aircraft","tag-airlines","tag-airport","tag-amsterdam","tag-aviation","tag-boston","tag-business","tag-cobalt","tag-cypriot","tag-destination","tag-european","tag-fare","tag-flybmi","tag-heathrow","tag-iceland","tag-international","tag-jetblue","tag-jfk","tag-john","tag-kennedy","tag-london","tag-low","tag-lr","tag-mint","tag-monarch","tag-new","tag-news","tag-nordic","tag-norwegian","tag-primeraair","tag-product","tag-reuters","tag-routes","tag-schiphol","tag-transatlantic","tag-travel","tag-wow","tag-york"],"_links":{"self":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/4271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4271"}],"version-history":[{"count":3,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/4271\/revisions"}],"predecessor-version":[{"id":4276,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/4271\/revisions\/4276"}],"wp:attachment":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}