{"id":4312,"date":"2019-04-16T15:38:23","date_gmt":"2019-04-16T20:38:23","guid":{"rendered":"http:\/\/planesintheair.com\/?p=4312"},"modified":"2019-04-16T15:38:29","modified_gmt":"2019-04-16T20:38:29","slug":"united-airlines-planning-to-reveal-new-airplane-livery","status":"publish","type":"post","link":"https:\/\/planesintheair.com\/?p=4312","title":{"rendered":"United Airlines Planning to Reveal New Airplane Livery"},"content":{"rendered":"\n
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United Airlines is planning to reveal its long-awaited new livery on April 24th at a United maintenance hangar at Chicago O\u2019Hare International Airport. Little is known so far about the details of United\u2019s new paint job, except that it will display a new and expanded brand color palette the carrier introduced in August of 2018.<\/p>\n\n\n\n

United stated at the time that the unifying brand color going forward would be \u201cRhapsody Blue,\u201d a dark navy color named in honor of United\u2019s longstanding signature brand music, George Gershwin\u2019s \u201cRhapsody in Blue.\u201d <\/p>\n\n\n\n

The color details revealed also specified a lighter \u201cUnited Blue\u201d, even lighter \u201cSky Blue,\u201d and a \u201cPremium Purple,\u201d shade currently being used in United\u2019s new Premium Plus international premium economy cabin.<\/p>\n\n\n\n

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The new United livery is one of several major brand changes the airline has been making in recent years, along with a new Polaris International business class, Polaris lounges, uniforms with new color palettes, and a redesigned mobile app.<\/p>\n\n\n\n

The moves in a new direction have come after the infamous incidents of a man being dragged from his seat two years ago, and a pet being forced into the overhead luggage bin where it died in-flight tarnished United’s brand image.<\/p>\n\n\n\n

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United Airlines is planning to reveal its long-awaited new livery on April 24th at a United maintenance hangar at Chicago O\u2019Hare International Airport. Little is known so far about the detailss of United\u2019s new paint job, except that it will display a new and expanded brand color palette the carrier introduced in August of 2018.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[797,89,2203,1397,868,1103],"tags":[118,502,92,1119,160,2489,1195,82,4231,933,4237,595,840,4235,4229,3949,2362,199,4232,2133,1716,2510,3439,2917,718,412,83,3185,4233,4239,1485,1188,1715,594,4230,4234,4238,4236,444],"class_list":["post-4312","post","type-post","status-publish","format-standard","hentry","category-airline-news","category-aviation-news","category-finance-news","category-stock-news","category-transportation-news","category-travel-news","tag-airlines","tag-airplane","tag-airport","tag-app","tag-aviation","tag-blue","tag-cabin","tag-chicago","tag-color","tag-dead","tag-dragged","tag-economy","tag-george","tag-gershwin","tag-hangar","tag-image","tag-incident","tag-international","tag-job","tag-livery","tag-lounge","tag-maintenance","tag-man","tag-mobile","tag-new","tag-news","tag-ohare","tag-paint","tag-palette","tag-pet","tag-plan","tag-plus","tag-polaris","tag-premium","tag-reveal","tag-rhapsody","tag-tarnish","tag-uniform","tag-united"],"_links":{"self":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/4312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4312"}],"version-history":[{"count":1,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/4312\/revisions"}],"predecessor-version":[{"id":4317,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/4312\/revisions\/4317"}],"wp:attachment":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}