{"id":5191,"date":"2019-06-24T08:49:39","date_gmt":"2019-06-24T13:49:39","guid":{"rendered":"http:\/\/planesintheair.com\/?p=5191"},"modified":"2019-06-24T08:49:44","modified_gmt":"2019-06-24T13:49:44","slug":"jetblue-sues-walmart-for-trademark-infringement","status":"publish","type":"post","link":"https:\/\/planesintheair.com\/?p=5191","title":{"rendered":"JetBlue Sues Walmart for Trademark Infringement"},"content":{"rendered":"\n
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JetBlue sues Walmart for trademark infringement over Jetblack service
FILE PHOTO: Walmart’s logo is seen outside one of the stores in Chicago <\/figcaption><\/figure><\/div>\n\n\n\n

NEW YORK (Reuters) – JetBlue Airways Corp has sued Walmart Inc for trademark infringement, after the world’s largest retailer began using the name Jetblack for its text-based personal shopping service.<\/p>\n\n\n\n

In a complaint filed on Friday night in Manhattan federal court, JetBlue called Jetblack a “transparent attempt” by Walmart to capitalize on the goodwill associated with the carrier’s trademarks.<\/p>\n\n\n\n

JetBlue also said Jetblack was likely to cause “significant consumer confusion” as Walmart expands the service, and warned that Walmart intends further infringements by using additional “Jet+color” names such as Jetgold and Jetsilver.<\/p>\n\n\n\n

Walmart did not immediately respond on Monday to requests for comment. The lawsuit also names Walmart’s Jet.com unit as a defendant.<\/p>\n\n\n\n

Introduced in May 2018, Jetblack calls itself a “personal shopping and concierge service that combines the convenience of e-commerce with the customized attention of a personal assistant.”<\/p>\n\n\n\n

Walmart launched Jetblack in part to help the Bentonville, Arkansas-based retailer expand beyond its brick-and-mortar base and compete with such services as Amazon.com Inc’s Amazon Prime, especially among consumers in urban areas.<\/p>\n\n\n\n

JetBlue is based in Long Island City, New York.<\/p>\n\n\n\n

The case is JetBlue Airways Corp v Jet.com Inc et al, U.S. District Court, Southern District of New York, No. 19-05879.<\/p>\n\n\n\n

(Reporting by Jonathan Stempel in New York; Editing by Susan Thomas)<\/p>\n\n\n\n

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JetBlue sues Walmart for trademark infringement over Jetblack service
FILE PHOTO: A JetBlue aircraft comes in to land at Long Beach Airport in Long Beach<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

JetBlue Airways Corp has sued Walmart Inc for trademark infringement, after the world’s largest retailer began using the name Jetblack for its text-based personal shopping service.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[797,89,2203,1397,868,1103],"tags":[2343,539,625,200,5424,5423,160,1002,5422,5426,1925,3697,2286,5418,4220,2673,4181,1200,2672,3233,2006,5421,5415,218,5419,5420,2419,397,5425,5317,718,412,1328,3228,3666,5416,1288,1055,1553,785,1878,5417,5414,1691,1658,547,1162],"class_list":["post-5191","post","type-post","status-publish","format-standard","hentry","category-airline-news","category-aviation-news","category-finance-news","category-stock-news","category-transportation-news","category-travel-news","tag-com","tag-air","tag-airways","tag-amazon","tag-arkansas","tag-assistant","tag-aviation","tag-base","tag-bentonville","tag-brick","tag-carrier","tag-case","tag-city","tag-complaint","tag-concierge","tag-court","tag-district","tag-e-commerce","tag-federal","tag-infringement","tag-island","tag-jet-com","tag-jetblack","tag-jetblue","tag-jetgold","tag-jetsilver","tag-long","tag-manhattan","tag-mortar","tag-name","tag-new","tag-news","tag-personal","tag-prime","tag-retail","tag-retailer","tag-reuters","tag-service","tag-shopping","tag-southern","tag-sues","tag-text","tag-trademark","tag-transport","tag-transportation","tag-walmart","tag-york"],"_links":{"self":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/5191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5191"}],"version-history":[{"count":1,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/5191\/revisions"}],"predecessor-version":[{"id":5194,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/5191\/revisions\/5194"}],"wp:attachment":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}