{"id":9590,"date":"2021-02-01T18:03:06","date_gmt":"2021-02-02T00:03:06","guid":{"rendered":"http:\/\/planesintheair.com\/?p=9590"},"modified":"2021-02-01T18:22:56","modified_gmt":"2021-02-02T00:22:56","slug":"jetblue-unveils-reimagined-mint-setting-stage-to-change-transatlantic-market","status":"publish","type":"post","link":"https:\/\/planesintheair.com\/?p=9590","title":{"rendered":"JetBlue Unveils Reimagined Mint, Setting Stage to Change Transatlantic Market"},"content":{"rendered":"\n<p>NEW YORK&#8211;(BUSINESS WIRE)&#8211; JetBlue (NASDAQ: <a href=\"https:\/\/www.zacks.com\/stock\/quote\/JBLU?q=JBLU\" target=\"_blank\" rel=\"noreferrer noopener\">JBLU<\/a>) today unveiled a reimagined version of its popular Mint experience, which first disrupted the market with a fresh take on premium travel at an \u201cunpremium\u201d price in 2014. JetBlue\u2019s first complete redesign of Mint again sets a new standard \u2013 this time on transatlantic flights \u2013 featuring 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion by Tuft &amp; Needle, and countless design touches that help every customer feel at home in the air. As part of the refresh, JetBlue will also introduce its latest innovation, the stunning Mint Studio, which will offer the most space in a premium experience from any\u00a0U.S.\u00a0airline (a).<\/p>\n\n\n\n<p>\u201cMint was an idea to make premium travel across the&nbsp;U.S.&nbsp;less stuffy and more affordable, and its performance has exceeded even our most optimistic expectations of going beyond&nbsp;New York,&nbsp;Los Angeles&nbsp;and San Francisco,\u201d said Joanna Geraghty, president and chief operating officer, JetBlue. \u201cIt\u2019s remarkable how Mint\u2019s thoughtful design has resonated with customers as we successfully grew it to more than 30 routes. We put our heart into this redesign of Mint and were inspired by our original vision of offering customers an exceptional experience at a lower fare \u2013 which is what JetBlue is all about.\u201d<\/p>\n\n\n\n<p>The first major design overhaul of Mint \u2013 designed in partnership with Acumen Design Associates \u2013 will launch on JetBlue\u2019s highly anticipated\u00a0London\u00a0flights this summer, and a 16-seat layout will debut on a limited number of flights between\u00a0New York\u00a0and\u00a0Los Angeles\u00a0in 2021.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/A321XLR-JetBlue.jpg\" alt=\"\" class=\"wp-image-9593\" srcset=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/A321XLR-JetBlue.jpg 1024w, https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/A321XLR-JetBlue-300x225.jpg 300w, https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/A321XLR-JetBlue-768x577.jpg 768w, https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/A321XLR-JetBlue-600x451.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Introducing the New Mint Experience<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>We made every seat a suite:\u00a0<\/strong>Inspired by the popularity of the four private suites in its current Mint configuration, JetBlue\u2019s transatlantic Mint will offer more privacy with 24 individual suites. Every inch of space anticipates customer needs, with features including a tilting 17-inch Thales AVANT seatback screen, wireless charging capabilities, an integrated phone ledge for multitasking, and easy-to-reach in-seat power, as well as laptop, shoe and handbag stowage.\u00a0<br><br>JetBlue is the first carrier to outfit its aircraft with Thompson Aero Seating\u2019s VantageSOLO seat, the company\u2019s revolutionary single aisle seating solution with a herringbone configuration developed and designed specifically for narrow-body aircraft and further customized for JetBlue.<\/li><li><strong>Mint Studio is the pinnacle of space and privacy:<\/strong>\u00a0The all-new Mint Studio \u2013 conceptualized by Acumen and developed in partnership with AIM Altitude \u2013 is JetBlue\u2019s latest game-changing innovation, offering the most space in a premium experience from any\u00a0U.S.\u00a0airline. Each aircraft will have two Mint Studios in the first row, providing ample room for working or relaxing, and featuring a 22-inch tilting Thales AVANT seatback screen, an extra side table for added productivity, and a guest seat that can accommodate an additional Mint customer during flight at cruising altitude. When reclined, customers can kick back and relax on the largest lie-flat bed of any\u00a0U.S.\u00a0carrier (b).<\/li><li><strong>Our proprietary seat design is truly a bed in the sky:<\/strong>\u00a0JetBlue tapped\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam11.safelinks.protection.outlook.com%2F%3Furl%3Dhttps%253A%252F%252Fwww.tuftandneedle.com%252F%26data%3D04%257C01%257CJulianna.Bryan%2540jetblue.com%257Cac3b6970af2e4c9145ae08d8c252f613%257Cd92170739527487c9687b6bbd93ed621%257C0%257C0%257C637473008965703950%257CUnknown%257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%253D%257C1000%26sdata%3DfI5Pc7h2YaBWTj42fZfkgCvQguPCbmbmsBKWOHuxaA8%253D%26reserved%3D0&amp;esheet=52371199&amp;newsitemid=20210201005507&amp;lan=en-US&amp;anchor=Tuft+%26amp%3B+Needle&amp;index=1&amp;md5=2b46651a707ce27de9f5e70afbdf292d\" target=\"_blank\">Tuft &amp; Needle<\/a>, the innovative mattress company that pioneered the bed-in-a-box trend, to shape the entire Mint sleep experience onboard. Engineered for comfort, every Mint seat is layered with Tuft &amp; Needle\u2019s proprietary T&amp;N Adaptive\u00ae foam and a breathable cover to create a cool and comfortable sleep experience unlike anything in the sky. The seat complements additional sleep amenities developed in partnership with the brand, including a convertible blanket with a built-in foot pocket, a memory foam lined pillow with a pillowcase, and a snooze kit with a matching eye mask and earplugs.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/Mint_Suite_-_Front_View.jpg\" alt=\"\" class=\"wp-image-9592\" srcset=\"https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/Mint_Suite_-_Front_View.jpg 1024w, https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/Mint_Suite_-_Front_View-300x200.jpg 300w, https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/Mint_Suite_-_Front_View-768x512.jpg 768w, https:\/\/planesintheair.com\/wp-content\/uploads\/2021\/02\/Mint_Suite_-_Front_View-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Bringing the JetBlue Touch to Transatlantic Travel<\/strong><\/p>\n\n\n\n<p>JetBlue\u2019s latest version of Mint will feature a thoughtful, residential-inspired design and custom-for-JetBlue touches throughout the cabin interior.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Residential textures, such as flannel-covered privacy dividers, concrete lampshades, woodgrain table patterns and soft, vegan leather-covered seats and headrests, make customers feel at home in the air.<\/li><li>Custom-created suite gradient panels bring light into the cabin, while patterned door shrouds with the signature Mint leaf make a bold brand statement in a functional way.<\/li><li>First-of-its-kind mood lighting enhances the inflight experience, and a welcoming blue floor arc helps direct the customer boarding flow.<\/li><\/ul>\n\n\n\n<p>Transatlantic Mint product features and design elements, combined with the award-winning service from hospitality-trained Mint inflight crewmembers, will offer an elevated flying experience for a fraction of what other airlines charge for premium seats.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to the Suite Life | JetBlue Mint\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lEUU5TMzYZ0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK&#8211;(BUSINESS WIRE)&#8211; JetBlue (NASDAQ: JBLU) today unveiled a reimagined version of its popular Mint experience, which first disrupted the market with a fresh take on premium travel at an \u201cunpremium\u201d price in 2014. JetBlue\u2019s first complete redesign of Mint again sets a new standard \u2013 this time on transatlantic flights \u2013 featuring 24 private suites with a sliding door for every Mint customer, a custom-designed seat cushion by Tuft &#038; Needle, and countless design touches that help every customer feel at home in the air. As part of the refresh, JetBlue will also introduce its latest innovation, the stunning Mint Studio, which will offer the most space in a premium experience from any U.S. airline (a).<\/p>\n","protected":false},"author":1,"featured_media":9591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10174,797,4813,89,5637,8222,5992,5670,7929,2203,5500,13021,5676,7067,10169,10176,1397,10173,10195,10171,868,10182,1103],"tags":[7198,13511,13517,1072,11940,118,3480,6836,3850,160,988,1235,1683,5874,4173,13508,13509,8860,1350,8104,2916,4332,482,13516,920,218,704,87,340,1567,1067,219,5364,6101,2370,422,412,594,1022,13507,5642,963,13512,964,1055,9595,7262,2671,3186,13515,3849,1776,10540,1761,1691,1658,1916,13510,7126,13514,705,4286,13513],"class_list":["post-9590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","category-airline-news","category-airplane-news","category-aviation-news","category-business-news","category-consumer-news","category-economic-news","category-economy-news","category-european-news","category-finance-news","category-frequent-flyer-news","category-great-britain","category-international-news","category-luxury-news","category-news","category-stock-news-2","category-stock-news","category-stockairline","category-transport","category-transportation","category-transportation-news","category-travel","category-travel-news","tag-7198","tag-acumen","tag-adaptive","tag-aero","tag-aim","tag-airlines","tag-altitude","tag-associates","tag-avant","tag-aviation","tag-business","tag-california","tag-change","tag-charging","tag-competitive","tag-completely","tag-cushion","tag-custom","tag-design","tag-designed","tag-experience","tag-fares","tag-flights","tag-foam","tag-jblu","tag-jetblue","tag-launch","tag-london","tag-los-angeles","tag-market","tag-media","tag-mint","tag-multi","tag-multimedia","tag-nasdaq","tag-new-york","tag-news","tag-premium","tag-private","tag-reimagined","tag-screen","tag-seat","tag-seatback","tag-seating","tag-service","tag-setting","tag-stage","tag-studio","tag-suites","tag-tn","tag-thales","tag-thompson","tag-today","tag-transatlantic","tag-transport","tag-transportation","tag-travel","tag-tuft-needle","tag-unveils","tag-vantagesolo","tag-video","tag-wire","tag-wireless"],"_links":{"self":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/9590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9590"}],"version-history":[{"count":1,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/9590\/revisions"}],"predecessor-version":[{"id":9594,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/posts\/9590\/revisions\/9594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=\/wp\/v2\/media\/9591"}],"wp:attachment":[{"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planesintheair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}