Montreal, Quebec, Canada, November 2023 – The Montreal Canadiens and Air Canada (Toronto: AC) have announced a multi-year jersey partnership agreement, which will see the Air Canada logo featured on Canadiens away jerseys worn on the road throughout the duration of the partnership, starting today. The news deepens a 40-plus year partnership between two brands with one common heritage in Montreal.
The addition of the Air Canada patch comes as part of the NHL’s Jersey Advertising Program, introduced last season, which allows NHL teams to advertise a partner’s logo on their game jerseys. Featuring the Air Canada name and iconic rondelle (the red maple leaf enclosed in a circle), the patch will be displayed on the team’s official away white jerseys and will be stitched in the upper right chest area. It will be worn beginning with tonight’s matchup with the Anaheim Ducks in Anaheim, California.
The partnership will also bring a positive impact to the greater Montreal Community. At the end of each season for the duration of the agreement, The Air Canada Foundation and the Montreal Canadiens Children’s Foundation will auction off a set of game-worn road jerseys, with all proceeds benefiting local children’s charities which aims to inspire access to the game of hockey for young Canadiens fans.
Fans will be able to obtain the Air Canada patch exclusively, and at no additional charge, on official away jerseys sold at Tricolore Sports locations inside the Bell Centre and at the CN Sports Complex in Brossard, or via phone at 514-989-2836. More information is available at canadiens.com/jersey.
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Forward-Looking Statements
This press release may contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including expected delivery dates. Such statements are based on current expectations and projections about our future results, prospects and opportunities and are not guarantees of future performance. Such statements will not be updated unless required by law. Actual results and performance may differ materially from those expressed or forecasted in forward-looking statements due to a number of factors, including those discussed in our filings with the Securities and Exchange Commission.