Jeddah, Saudi Arabia, December 28, 2023 – Saudia, the national flag carrier of Saudi Arabia, has achieved first place in the Ipsos Saudi Arabia Reputation Monitor 2023 Survey, ranking Most Trusted Organization among 80 brands in the Kingdom.
The index employed for this survey calculates the degree of trust among organizations in Saudi Arabia. An index of 100 represents an average organization’s trust level, with the highest-scoring organization reaching a score of 177 and the lowest at 64.
Ipsos, a global leader in market research, published its 2023 survey results after analyzing key factors that contribute to a stronger corporate reputation. The assessment was based on key pillars of advocacy, trust, favourability, familiarity and awareness.