Montreal, Quebec, Canada, December 28, 2023 – Air Canada (Toronto: AC) today announced a historic partnership with the new Professional Women’s Hockey League (PWHL) ahead of its inaugural season opener on January 1, 2024. The deal sees Air Canada become an Inaugural Premier Partner of the PWHL and Official Airline for the league’s first six teams, reflecting its deep passion for hockey and sharing the best of Canada with the world.
The airline is also celebrating this historic partnership with a new inspirational ad campaign, entitled “We All Fly,” featuring a cadre of young PWHL hopefuls alongside Canadian hockey legend Mélodie Daoust, which will premiere ahead of each PWHL home opener.
As part of the PWHL partnership, Air Canada is granted intellectual property (IP) rights for all six PWHL teams in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto, the PWHL itself, broadcast, in-venue, and in-market assets, as well as official jersey branding rights for Montreal’s PWHL team. Air Canada will also provide travel support for the league and its players, and will celebrate and promote the PWHL and its future stars across its marketing and communications channels.
The PWHL deal also builds on Air Canada’s prior partnerships in professional women’s hockey, and in women’s sports including with the Women’s National Basketball Association (WNBA), as well as the planned Project 8 professional women’s soccer league in Canada. In addition, and furthering its commitment to supporting the next generation of women’s hockey, Air Canada will host a local girls’ junior hockey team at each historical PWHL home opener in Canada, including Jan. 1 in Toronto, Jan. 2 in Ottawa, and Jan. 13 in Montreal.
Visit aircanada.com and thepwhl.com for more information!
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