Montreal, Quebec, Canada, April 3, 2024, CNW – Building on its partnership with the Jane Goodall Institute of Canada (JGIC), Air Canada is launching a new initiative to spotlight illegal wildlife trade (IWT) and its impact on global biodiversity. In collaboration with JGIC and involvement from Dr. Jane Goodall herself, the awareness campaign will showcase animals endangered from IWT on the airline’s in-flight entertainment welcome screens, social media and more during Earth Month, along with a special message from Dr. Jane Goodall.
Air Canada participates in the IWT fight with a zero-tolerance policy on carrying banned species, and hunting trophies or products associated with illegal wildlife activities. Air Canada became a signatory to the Buckingham Palace Declaration in 2020, and was the first airline in the Americas to hold the IATA IWT certification, which confirms policies and procedures are in place to reduce the likelihood of the transportation of illegal wildlife products. The airline became a member of the United for Wildlife’s North America Regional Chapter which launched in 2022, and has created IWT e-learning modules for all frontline employees and managers in Air Canada Cargo, its freight business.
To further support The Jane Goodall Institute of Canada’s ongoing environment and conservation work, Aeroplan will be launching a Points Match Week beginning Earth Day, April 22-28. All points donated by Aeroplan members will be matched at 100% by Aeroplan, with all proceeds going directly to the JGIC.