Superstar Dirk Nowitzki launches partnership with Lufthansa

Superstar Dirk Nowitzki launches partnership with Lufthansa

Image from Lufthansa

Cologne, North Rhine-Westphalia, Germany, August 6, 2024 – NBA basketball legend, Dirk Nowitzki, is the face of the new Deutsche Lufthansa AG (Xetra: LHAG) Allegris advertising campaign. Born in Germany, Nowitzki played his entire NBA career with the Dallas Mavericks in the United States.

In the campaign film, the 2.13 metre tall Dirk Nowitzki can be seen sleeping in the 2.20 metre long bed of the new Allegris Business Class. Lufthansa Allegris offers a completely new travelling experience on long-haul flights that is unrivalled on the market due to the variety of seats. All travel classes, from Economy to Premium Economy, Business and First Class, will have new cabin interiors and new seats. For example, in Business Class, passengers can choose between five different seat options, including a suite with doors, a personal wardrobe and a small minibar. A special highlight: all seats in First and Business Class have heating and cooling systems so that travellers can flexibly adjust the temperature to their own comfort level.

The Lufthansa Allegris campaign with Dirk Nowitzki starts today in the USA and will be shown internationally in the coming months, including in Germany.

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