Story and image from Emirates
Paris, France, February 3, 2025 – Emirates, the Official Airline Partner of the NBA, offered youth in Paris last week an unforgettable experience with NBA Legend Joakim Noah. Showing 15 kids from a local organisation, Sport dans la Ville, in Paris the fundamentals of the game, Noah gave up-close and personal lessons around passing, shooting, rebounding and offered positive reinforcement and encouragement throughout the session.
Sport dans la Ville is dedicated to the social and professional integration of youth from disadvantaged neighbourhoods through sports. The kids also had the opportunity to interact with Jr. NBA coaches, participate in friendly games and take home keepsake photos at the end of the session.
As the Official Airline Partner and Title Partner of the Emirates NBA Cup, the airline connects fans with basketball through community programs and unique experiences. From supporting youth basketball clinics to creating memorable moments at NBA events, the partnership reflects Emirates’ commitment to bringing people together through sport.
The airline also welcomed NBA Legend Tony Parker earlier this week to its newly opened Travel Store in Paris, offering guests a chance to meet the player and take home signed merchandise.
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