Eastern Air Lines and Paramount Pictures agreed to a marketing deal. The partnership was announced on July 21 in connection with the release of the movie Star Trek Beyond. The film is being released this weekend by Paramount Pictures, Skydance, Bad Robot, and Perfect Storm Entertainment. The airline has decorated a Boeing 737-700 aircraft with Star Trek Beyond imagery. They also fly the cast, crew, and some special guests from Los Angeles to San Diego yesterday for the premiere of the new movie.
Eastern Air Lines history
The original Eastern Air Lines was created in 1930 when Pitcairn Aviation was renamed as Eastern Air Transport. Later purchased by General Motors, it became Eastern Air Lines following the Air Mail Act in 1934. The airline was purchased by the great World War I pilot Eddie Rickenbacker for $3.5 million in 1938. Under the leadership of Eddie Rickenbacker, Eastern experienced a stretch of phenomenal growth. Following a stretch of sustained profitability, the airline started to suffer economically due to heavy competition from other air operators. In the 1970’s and 1980’s, Eastern began to fall on hard times. Under the leadership of Frank Borman and then Frank Lorenzo of Texas Air, labor unrest lead to the airlines demise.
A new Eastern Air Lines rises
The new Eastern Air Lines was founded in 2011. It began by operating charter flights Based in Miami, Florida, Eastern Air Lines currently offers service throughout the East Coast, Gulf Coast and Midwest. The air carrier also offer flights to Cuba, the Caribbean, Central America, and South America. Charter flights can also be scheduled for college and professional sports teams, hotel and casino groups, and corporate excursions. Eastern Air Lines, one of the most iconic names in the airline industry, has come flying into the 21st century. It’s doing so under new leadership, but with the same commitment to providing an extraordinary flying experience.
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