New Seattle NHL Franchise Picks Alaska Airlines as a Founding Partner

3D model of the New Arena at Seattle Center from NHL.com

The new Seattle NHL Franchise has picked Alaska Airlines as one of the professional hockey team’s founding Partners, as well as the official airline of the team, the companies announced today.

Under the sponsorship agreement between the SeaTac-based airline and the National Hockey League expansion team, the new Seattle Center arena’s main door and lobby area will be named the Alaska Airlines Atrium, featuring a giant Alaska sign and colors.

The arena atrium is part of the $950 million venue’s south side, and will serve as the main entrance for the facility.

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