Southwest Airlines Company (NYSE: LUV) today was named to Newsweek’s list of America’s Best Loyalty Programs 2021 for its Rapid Rewards®program. Southwest Airlines® was recognized under the Low-Cost Airlines subcategory.
“Our Rapid Rewards program is designed to create value, flexibility, and ease for our Members—rewarding them for their loyalty and for making everyday purchases,” said Jonathan Clarkson, Managing Director of Loyalty, Partnerships and Products at Southwest Airlines. “Southwest Airlines is thrilled to be named to Newsweek’s list for Best Loyalty Programs in America.”
America’s Best Loyalty Programs 2021 were selected based on an independent survey from a vast sample of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total around 16,000 evaluations were collected. Customers were asked whether they would recommend brands to friends or family, as well as assess brands in the following areas: Ease & Enjoyment, Benefit, Overall Satisfaction, Support, and Trust.
The carrier’s Rapid Rewards program gives Members a chance to earn points by flying or spending with Southwest’s partners. Visit Southwest.com/RapidRewards for information on the program and the latest offers.