JetBlue Mint is on the attack after losing the bidding war for Virgin America. The carrier has announced it will be expanding its premium upscale Mint service on more transcontinental routes, including several routes that will overlap with those of the newly merged Alaska Airlines and Virgin America. Those two airlines agreed to combine on April 4, with Alaska Airlines outbidding a competing offer from JetBlue at $57 per share. Many analysts have said that they actually believe JetBlue to be the winner, stating that they feel Alaska over payed for the tiny airline it ended up buying.
The 7 new routes announced for Mint service are:
Fort Lauderdale and Los Angeles (LAX)
Fort Lauderdale and San Francisco (SFO)
Las Vegas and New York (JFK)
San Diego and New York (JFK)
San Diego and Boston
Seattle and New York (JFK)
Seattle and Boston
The routes shown in bold above all overlap with Alaska/Virgin America nonstop routes, so JetBlue is definitely already on the offensive against the merging carriers.
JetBlue Mint service
The JetBlue Mint service is currently being offered on the airlines newer Airbus A321 aircraft. Mint service offers its customers “fully lie-flat seats, top-notch service, artisanal dining options, and revitalizing amenities. JetBlue Mint service has been expanding since first being rolled out on its trans-continental routes between New York and both Los Angeles and San Francisco. The service was later added out of Boston, and then to its seasonal and non-seasonal service to the Caribbean destinations of Aruba, Barbados, St. Lucia, and St. Maarten.
The new Airbus A321 aircraft in the JetBlue fleet also includes the airlines new core experience for the entire cabin. These features include free Fly-Fi high speed Internet service, increased coach class legroom, a 10″ television screen with free entertainment including Amazon streaming, and power outlets available at all seats.
Find out more about Mint service at www.jetblue.com