Image from Lufthansa
Cologne, North Rhine-Westphalia, Germany, August 6, 2024 – NBA basketball legend, Dirk Nowitzki, is the face of the new Deutsche Lufthansa AG (Xetra: LHAG) Allegris advertising campaign. Born in Germany, Nowitzki played his entire NBA career with the Dallas Mavericks in the United States.
In the campaign film, the 2.13 metre tall Dirk Nowitzki can be seen sleeping in the 2.20 metre long bed of the new Allegris Business Class. Lufthansa Allegris offers a completely new travelling experience on long-haul flights that is unrivalled on the market due to the variety of seats. All travel classes, from Economy to Premium Economy, Business and First Class, will have new cabin interiors and new seats. For example, in Business Class, passengers can choose between five different seat options, including a suite with doors, a personal wardrobe and a small minibar. A special highlight: all seats in First and Business Class have heating and cooling systems so that travellers can flexibly adjust the temperature to their own comfort level.
The Lufthansa Allegris campaign with Dirk Nowitzki starts today in the USA and will be shown internationally in the coming months, including in Germany.
Forward-Looking Statements
This press release may contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including expected delivery dates. Such statements are based on current expectations and projections about our future results, prospects and opportunities and are not guarantees of future performance. Such statements will not be updated unless required by law. Actual results and performance may differ materially from those expressed or forecasted in forward-looking statements due to a number of factors, including those discussed in our filings with the Securities and Exchange Commission.
