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Superstar Dirk Nowitzki launches partnership with Lufthansa

Image from Lufthansa

Cologne, North Rhine-Westphalia, Germany, August 6, 2024 – NBA basketball legend, Dirk Nowitzki, is the face of the new Deutsche Lufthansa AG (Xetra: LHAG) Allegris advertising campaign. Born in Germany, Nowitzki played his entire NBA career with the Dallas Mavericks in the United States.

In the campaign film, the 2.13 metre tall Dirk Nowitzki can be seen sleeping in the 2.20 metre long bed of the new Allegris Business Class. Lufthansa Allegris offers a completely new travelling experience on long-haul flights that is unrivalled on the market due to the variety of seats. All travel classes, from Economy to Premium Economy, Business and First Class, will have new cabin interiors and new seats. For example, in Business Class, passengers can choose between five different seat options, including a suite with doors, a personal wardrobe and a small minibar. A special highlight: all seats in First and Business Class have heating and cooling systems so that travellers can flexibly adjust the temperature to their own comfort level.

The Lufthansa Allegris campaign with Dirk Nowitzki starts today in the USA and will be shown internationally in the coming months, including in Germany.

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HEINEKEN picks Siemens for decarbonization program

HEINEKEN, the world’s most international brewer, has selected Siemens as a partner for its global Net Zero Production roadmap, as part of HEINEKEN’s ambitions to reach net zero in Scopes 1 and 2 across all production sites by 2030.*

Siemens and HEINEKEN will work together on a long-term decarbonization program which will see Siemens implementing solutions and services from its Siemens Xcelerator portfolio, to reduce energy usage at more than 15 HEINEKEN beer and malt production sites, spanning facilities across Asia-Pacific, the Americas and Europe. Additional sites will be added in a second phase.

HEINEKEN and Siemens collaborated on an initial project of consulting, auditing, and advisory services, using an energy digital twin to simulate and analyze a typical HEINEKEN brewery in the virtual world, identifying where significant energy savings could be made. The simulation showed approximately 70 percent of energy use was linked to the generation of heating and cooling necessary for the brewing process. By optimizing and monitoring these cooling and heating systems through an end-to-end program, Siemens estimates energy savings of between 15-20 percent at each site, and an average CO2 reduction of 50 percent at each site.

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Rolls-Royce to deliver 70 mtu engines to support semiconductor industry in China

Rolls-Royce (RR.L) will provide 70 of its mtu Series 4000 engines, produced in Yulin by MTU Yuchai Power, the Chinese Joint Venture with Yuchai Diesel, for use in generator sets that will be packaged and distributed by emergency power systems provider Hefei Calsion Electric System Co., Ltd. The gensets will be installed at multiple semiconductor manufacturing locations in China to ensure that chip production is not affected by power failures.

The rapid expansion of information technology applications such as artificial intelligence, cloud computing, big data and Internet of Things (IoT), has resulted in growing market demand for semiconductor products. In recent years, Chinese semiconductor enterprises have experienced a significant growth period due to the acceleration of domestic insourcing and the upgrade of industrial technologies.

The guarantee of continuous power supply is critical for semiconductor factories, as the manufacturing process is very sensitive. The products on the production line are at risk of being scrapped after even a few minutes of power disruption. The mtu engine-powered generator sets installed by Calsion will provide uninterrupted switching between diesel engines and grid power to deliver continuous loading capacity under high load conditions, helping to ensure the stable operation of production lines and special process systems such as safety, clean room, and cooling and pure water systems.

As the leader of semiconductor power system solutions, Hefei Calsion Electric System Co., Ltd.  specializes in the R&D, manufacturing, marketing and services of generator sets, and has R&D centers, modern production bases and first-class test systems. Its original semiconductor power system solution has won a market share of more than 70% of the domestic semiconductor industry emergency power system solution-based projects in China. It is a strategic partner and designated OEM manufacturer of Rolls-Royce in China, as the two parties have maintained close cooperation for 18 years.

GlobalFoundries to Expand Capacities, Build a Fab in China

Embraer Advances Demonstrator Aircraft Electric Propulsion

São José dos Campos-SP, August 16 2019 – Embraer unveiled today, on the eve of its 50th anniversary, images of the demonstrator aircraft with 100% electric propulsion technology, which is currently under development. The prototype has a special paint scheme and is ready to receive systems and components.

The aircraft’s electric motor and controller are being manufactured by WEG at the company’s headquarters in Jaraguá do Sul, Santa Catarina, Brazil, as part of the scientific and technological cooperation agreement for jointly development of electrification technologies.

Advances on the project include the partnership with Parker Aerospace that will be responsible to supply the cooling system for the demonstrator aircraft.

On the forthcoming months, the companies’ technical teams will continue to test the systems in the labs preparing the integration in the demonstrator aircraft for testing under real operating conditions. The first flight of the prototype is scheduled for 2020.

About the technological cooperation

The proposed scientific development program of aeronautical electrification, formalized through the cooperation between Embraer and WEG announced in May 2019, constitutes an effective and efficient instrument for experimentation and maturation of the technologies before they are applied in future products.

The partnership, in the context of pre-competitive research and development, seeks to accelerate the knowledge of the necessary technologies to increase the energy efficiency of an aircraft, considering the use and integration of electric motors into innovative propulsion systems. A small single-engine aircraft, based on the EMB-203 Ipanema, will be used as test bed, carrying out the initial evaluation of the electrification technology.

The electrification process is part of a series of efforts carried out by Embraer and the aeronautical industry aimed at ensuring the commitment with the environmental sustainability, as already done with biofuels to reduce carbon emissions.

By establishing strategic partnerships through more agile cooperation mechanisms, Embraer is stimulating knowledge networks to allow a significant increase in Brazil’s competitiveness and the construction of a sustainable future.