Pentagram Creates Flight Center Font for Hotel in JFK Airport

Lettering used in Eero Saarinen’s 1960s TWA Flight Center at John F Kennedy International Airport in New York provided the cues for the branding of the new hotel in the terminal building.

Graphic design firmPentagram was enlisted to create the new typeface for the TWA Hotel at JFK in Queens, New York City, which is slated to open 15 May following an extensive renovation of the old terminal.

Called Flight Center Gothic, the new typeface was based on the branding and way finding that Finnish-American architect Saarinen designed for the airport building when it opened in 1962.

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